Sr Specialist Sales Event Lead at AT&T

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Telecommunications, Sales, MarketingIndustries

Requirements

Bachelor’s degree (BS/BA) desired
2+ years of related experience
Certification is required in some areas

Responsibilities

Oversee all aspects of event planning, coordination, and facilitation to ensure seamless operations and high-quality experiences, while ensuring adherence to community rules and regulations
Establish and maintain relationships with local communities, HOAs, and internal teams (retail/IHX/D2D, installation teams) to ensure cohesive event delivery and effective on-site sales support
Conduct market research to identify target audiences, create prospecting plans to find potential consumer customers, and tailor events to maximize impact and engagement
Manage event budgets, including forecasting and allocation, establish and monitor key performance indicators (KPIs) to assess event success, and ensure compliance with relevant regulations and risk management
Attend events to oversee sales activity, provide on-site coaching and education to both consumers and sales partners, and work with regional marketing teams to develop appropriate marketing collateral for the events

Skills

Event Planning

Stakeholder Engagement

Market Analysis

Budget Management

KPI Monitoring

Sales Coaching

Market Research

Prospecting

Risk Management

Community Relations

AT&T

Telecommunications services including wireless and broadband

About AT&T

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.

Dallas, TexasHeadquarters

1876Year Founded

$43.3MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

Risks

The customer service guarantee may increase financial liabilities due to compensation for outages.

A recent data breach could damage AT&T's reputation and lead to customer churn.

Resistance to replacing landlines may impact customer retention and satisfaction.

Differentiation

AT&T offers a unique customer service guarantee, setting it apart from competitors.

The company is expanding its fiber network, enhancing broadband offerings in underserved areas.

AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.

Upsides

AT&T's fiber network expansion could provide a competitive edge in broadband services.

The new customer service guarantee may attract customers from competitors lacking similar assurances.

Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.

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