Sr. Specialist, Base Growth Strategy at Comcast

Philadelphia, Pennsylvania, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Technology, TelecommunicationsIndustries

Requirements

In-depth experience, knowledge and skills in own discipline (search, display, onsite customer journey, paid search, SEO)
Ability to determine own work priorities
Experience running a multi-million dollar paid search budget
Experience leading vendor relationships
Proficiency in building and executing test plans for ad copy and landing pages
Skills in data analysis, deriving actionable insights, and performing search engine crawls
Knowledge of tagging, SEO reporting, and technical Agile/UX processes
Ability to analyze raw data, draw conclusions, and develop recommendations
Exercise of independent judgment and discretion
Regular, consistent, and punctual attendance; ability to work nights, weekends, and variable schedules
Skills in Customer Experience (CX), Digital Marketing, Teamwork

Responsibilities

Develop the marketing plan for the paid search program by running a multi-million dollar budget to ensure KPIs are achieved (acquisition, revenue, lifetime value, etc.)
Lead daily relationship with vendor to advise on business goals and campaign objectives
Build and execute test plans for search ad copy and landing pages; determine rollout optimization strategies after analyzing data and deriving actionable insights
Perform daily search engine crawls to identify areas of opportunity for search engine optimization
Update tagging to ensure ranking for high traffic and strategic keyword groups
Build daily search engine optimization reporting
Act as search engine optimization representation for technical (Agile) teams and user experience (UX) to review all new pages and advise on content and tag requirements
Provide recommendations and execute strategies for content development in coordination with search engine optimization goals (general and keyword specific)
Provide leadership and oversight to lower-level Digital Marketing Specialists
Serve as primary point of contact for all site-marketing initiatives for business as usual brand marketing
Analyze raw data, draw conclusions, and develop actionable recommendations
Other duties and responsibilities as assigned
Understand and apply Operating Principles; own the customer experience; know products/services; win as a team; participate in Net Promoter System; drive results and growth; support inclusion; do what's right for stakeholders

Skills

Key technologies and capabilities for this role

Paid SearchSEOGoogle AdsKeyword ResearchA/B TestingCampaign OptimizationData AnalysisMarketing AnalyticsAgileUXLanding PagesTaggingContent Strategy

Questions & Answers

Common questions about this position

What are the main responsibilities of this Sr. Specialist, Base Growth Strategy role?

The role involves developing marketing plans for paid search with multi-million dollar budgets, leading vendor relationships, building test plans for ad copy and landing pages, performing SEO crawls, updating tagging, and providing SEO guidance to technical and UX teams.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What does Comcast's company culture emphasize?

Comcast emphasizes passion for teamwork, vision to revolutionize industries, leading in media and technology, putting customers first, and being enthusiastic learners and advocates of innovative products.

What experience or skills make a strong candidate for this role?

Candidates with in-depth experience in paid search, SEO, data analysis, vendor management, and the ability to exercise independent judgment while providing leadership to junior specialists will stand out.

Comcast

Comcast Corporation is a global media and technology company.

About Comcast

Philadelphia, PennsylvaniaHeadquarters

1963Year Founded

$42.3MTotal Funding

IPOCompany Stage

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Parental Leave

Tuition Reimbursement

Unlimited Paid Time Off

Risks

Competition from streaming services impacts Comcast's traditional cable TV business.

5G technology enables new competitors in the broadband market, threatening Comcast's market share.

Consumer scrutiny of data caps and pricing could lead to reputational damage.

Differentiation

Comcast's acquisition of Nitel enhances its managed services offerings in the enterprise sector.

Comcast's digital equity grants highlight its commitment to corporate social responsibility.

Comcast's involvement in rural broadband initiatives opens new markets and customer bases.

Upsides

Comcast's $150M investment in Rio Rancho boosts internet speed and connectivity.

Transform Wealth LLC's investment indicates confidence in Comcast's financial health.

Comcast's expansion efforts could lead to increased customer satisfaction and retention.

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