Sr Product Marketing Manager

San Jose, California, United States

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$140,000 – $180,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Marketing, Artificial IntelligenceIndustries

Requirements

Candidates should possess a Bachelor’s degree in Marketing, Communications, or a related field, with a minimum of 7 years of product marketing experience, specifically within the creative software industry, and a strong understanding of generative AI technologies. Experience with Go-to-market strategies for complex software products and a proven ability to drive product growth are essential.

Responsibilities

The Sr Product Marketing Manager will drive the multi-year planning process for Adobe Firefly, conducting global market analysis, collaborating cross-functionally with product, marketing, and sales teams, and developing strategic product roadmaps and investment plans. They will also develop deep expertise in imaging, video, and Creative AI, refine the product’s value proposition and positioning, and unlock growth opportunities through partnership and data-driven insights, working closely with Adobe’s digital media teams like Photoshop and Premiere.

Skills

Generative AI

Go-to-market strategy

Product Roadmapping

Market Analysis

Creative Software

Adobe Firefly

Imaging

Video

Creative AI

Digital Media

Photoshop

Premiere

Data-driven insights

Partnership

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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