Sr. Product Marketing Manager at Highspot

Seattle, Washington, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Sales EnablementIndustries

Requirements

6–8+ years of product marketing or related experience in B2B SaaS
Proven ability to launch and grow adoption of enterprise products
Strong understanding of enterprise sales and enablement needs
Excellent communication and storytelling skills, with the ability to translate complex product value into simple, compelling narratives
Experience working cross-functionally and driving alignment among Product, Sales, and Marketing teams
Data-driven and execution-oriented, with a track record of delivering results
Comfortable in a high-growth, fast-paced environment

Responsibilities

Develop messaging and positioning: Craft clear, differentiated narratives for E3 that resonate with sales and enablement buyers
Create sales plays and enablement materials: Partner with Field Ops and Enablement to build repeatable plays, battlecards, and tools that equip the field to sell effectively
Support product launches: Drive GTM plans for new features and enhancements, ensuring successful adoption across the field and customer base
Gather and apply market insights: Conduct research and collaborate with customers to understand pain points, buyer needs, and competitive dynamics—and translate insights into GTM strategies
Influence product direction: Work with Product to represent customer and market needs, helping shape roadmap priorities for Coach and Practice
Partner on campaigns and content: Collaborate with Campaigns, Demand Gen, and Content teams to deliver high-impact programs that build awareness and drive pipeline
Measure impact: Track adoption, pipeline influence, and other key metrics to demonstrate the impact of GTM programs

Skills

Product Marketing

Messaging

Positioning

Sales Plays

Sales Enablement

GTM Strategy

Product Launches

Battlecards

Field Enablement

Highspot

AI-powered sales enablement platform

About Highspot

Highspot provides a sales enablement platform that helps sales teams improve their productivity and efficiency. Its main product, Highspot Copilot, is an AI-powered digital assistant that delivers the right content to sales representatives at the right time, enhancing their ability to engage and convert potential buyers. The platform supports sales teams by managing sales content, preparing reps for different selling scenarios, and facilitating personalized interactions through digital sales rooms. Highspot also includes features for onboarding and training sales reps, ensuring they are well-prepared for real-world situations. Unlike many competitors, Highspot focuses on driving measurable outcomes such as increased win rates and reduced ramp time for sales reps. The goal of Highspot is to empower sales teams to close deals more effectively and generate higher revenue.

Seattle, WashingtonHeadquarters

2012Year Founded

$625.1MTotal Funding

SERIES_FCompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Medical, dental, vision, disability, & life benefits

Group Retirement Savings Plan (RRSP)

Matching employer contributions (DPSP) with immediate vesting

3 Weeks of Paid Vacation

Generous Holiday Schedule

Quarterly Recharge Fridays

Flexible work schedules

Professional development opportunities

Discounted ClassPass membership

Access to coaches & therapists

2 Volunteer days per year

Risks

Highspot faces competition from larger rivals like Salesforce and Oracle.

Recent layoffs may impact Highspot's operational efficiency and innovation.

Reliance on AI technologies exposes Highspot to data privacy and ethics concerns.

Differentiation

Highspot offers a unified sales enablement platform with AI-driven features.

The platform integrates content management, training, and engagement intelligence for sales teams.

Highspot Copilot enhances sales productivity with AI-powered digital assistance.

Upsides

Highspot is recognized as a leader in the Forrester Wave report Q3 2024.

The partnership with Krisp enhances voice productivity in remote sales environments.

Highspot's Meeting Intelligence improves real-world coaching for better sales outcomes.

Land your dream remote job 3x faster with AI

Try Jobo Free