[Remote] Sr. Product Marketing Manager at iSpot.tv

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

NoVisa

Advertising Technology, Marketing TechnologyIndustries

Requirements

7+ years of experience in product marketing or related disciplines (e.g., product management, content marketing, or sales/solutions engineering)
Proven expertise in developing product positioning, messaging, and go-to-market strategies that drive measurable business results
Experience in the Media, Martech, or Adtech industries strongly preferred
Exceptional cross-functional collaborator with the ability to influence stakeholders at all levels
Strategic thinker with a bias for action and adaptability in a fast-moving environment
Outstanding written and verbal communicator, skilled at simplifying complex ideas
Fast learner with the ability to quickly grasp new industries, technologies, and customer dynamics
Bachelor’s degree required; advanced degree or strong academic record preferred
Authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship

Responsibilities

Develop and refine product positioning, messaging, and content that drive go-to-market success
Lead and support product launches, ensuring clear KPIs, measurement, and optimization for impact
Create compelling, visually engaging content that connects product value to business outcomes
Partner with sales to develop materials that accelerate pipeline growth and improve win rates
Monitor industry trends and the competitive landscape to inform differentiated sales and marketing strategies
Collaborate with corporate marketing and demand generation to weave product value propositions into broader brand and campaign narratives
Work closely with customer-facing teams to capture the voice of the customer and maintain accurate personas and messaging frameworks

Skills

Product Marketing

Go-to-Market Strategy

Product Positioning

Messaging

Content Marketing

Product Launches

KPIs

Data Analysis

Demand Generation

iSpot.tv

TV ad measurement and attribution services

About iSpot.tv

iSpot.tv specializes in TV Attribution, helping businesses understand the impact of their TV advertising on real-world results like store visits and sales. Their platform uses data from a large collection of TV ads and insights from 12 million opted-in Smart TVs to provide real-time measurement of ad impressions and viewer attention. iSpot primarily serves disruptive brands across various industries, offering a subscription-based service that integrates with clients' existing marketing tools to enhance the effectiveness of their TV campaigns. Unlike competitors, iSpot focuses on delivering advanced analytics and insights that allow brands to optimize their advertising strategies based on actual business outcomes. The company's goal is to empower brands to maximize their advertising investments through precise measurement and actionable insights.

Bellevue, WashingtonHeadquarters

2012Year Founded

$372.3MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consumer Software, EntertainmentIndustries

201-500Employees

Benefits

Stock Options

Hybrid Work Options

Flexible Work Hours

Risks

Competition from companies like FuboTV could challenge iSpot's market share.

Former iSpot executives joining competitors may lead to knowledge transfer risks.

Complex media landscape may affect the effectiveness of iSpot's collaborations.

Differentiation

iSpot.tv offers real-time analytics for TV ads, unlike legacy solutions.

The company provides cross-platform measurement, unifying TV and digital ad performance.

iSpot.tv's platform integrates seamlessly with existing marketing tools for enhanced ad optimization.

Upsides

Growing demand for cross-platform measurement boosts iSpot.tv's market potential.

Partnerships with companies like Roku enhance iSpot.tv's data accuracy and ad targeting.

The rise of programmatic TV advertising increases demand for iSpot.tv's advanced capabilities.

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