Sr. Product Manager – AI-Driven ABM, B2B Advertising at NextRoll

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Technology, MarketingIndustries

Requirements

7+ years of experience in product management and expertise in ABM solutions and B2B advertising
Strong knowledge of programmatic advertising and AI-powered product experiences that drive customer value and business results
An analytical mindset with the ability to use data to inform decisions and optimize products, including identifying key success metrics and leveraging insights
Exceptional communication and collaboration skills, with experience influencing diverse stakeholders across product, engineering, design, and leadership teams
A proven track record of managing complex projects with multiple cross-functional dependencies, balancing strategic thinking with hands-on execution

Responsibilities

Define and evolve the long-term vision for B2B advertising, driving AI innovation to build solutions that meet customer needs
Translate strategy into actionable roadmaps, ensuring successful product execution and driving business results
Collaborate with cross-functional teams (Product, Design, Engineering, Data Science) to align strategic goals with product execution and prioritize customer-centric solutions
Monitor success metrics and leverage data-driven insights to continuously refine the product and improve customer satisfaction
Partner with product leaders across AdRoll to shape the company’s AI-driven ABM product, including talking with users to understand their businesses and challenges
Lead product innovation, driving impactful features that directly affect product adoption, retention, and customer satisfaction
Own the discovery, planning, delivery, scaling, and impact of AdRoll’s ABM product
Lead and influence product management peers on the advertising product vision and drive the forward-thinking roadmap's discovery, customer empathy, and execution

Skills

Key technologies and capabilities for this role

Product ManagementAIABMB2B AdvertisingProduct RoadmapsData-Driven InsightsCross-Functional Collaboration

Questions & Answers

Common questions about this position

Is this role remote-friendly or does it require office work?

This role is open in San Francisco, New York City, or Remote locations.

What experience and skills are required for this Sr. Product Manager role?

Candidates need 7+ years of experience in product management with expertise in ABM solutions and B2B advertising, strong knowledge of programmatic advertising and AI-powered products, an analytical mindset for data-driven decisions, and exceptional communication and collaboration skills.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at NextRoll?

The team values growth, creativity, and collaboration, with a commitment to developing employees through over 1,800 training classes offered every year.

What makes a strong candidate for this role, and should I apply if I don't meet all requirements?

Strong candidates have the listed skills and experience; however, you should still apply even if you don't check all the boxes, as they'll review for other opportunities.

NextRoll

Provides marketing technology and advertising solutions

About NextRoll

NextRoll provides advertising and marketing solutions tailored for businesses of all sizes, particularly e-commerce and direct-to-consumer brands. Their main offerings include programmatic advertising, which automates the buying and placement of ads in real-time, and retargeting, aimed at re-engaging users who have previously visited a client's website. Additionally, NextRoll offers marketing automation tools to help businesses manage customer relationships and optimize their marketing efforts. The company operates on a subscription model or performance-based pricing, allowing clients to pay either a regular fee for access to their services or based on the results of their advertising campaigns. This approach, combined with their focus on data analytics and partnerships with other technology providers, sets NextRoll apart from competitors. The goal of NextRoll is to enhance the online presence of businesses and drive sales through effective targeted advertising.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$86.6MTotal Funding

DEBTCompany Stage

Data & Analytics, Consumer SoftwareIndustries

501-1,000Employees

Benefits

Healthcare - 100% coverage for medical, dental, and vision insurance.

Paid Time Off - Four weeks of PTO per year.

Wellness Programs - Fitness classes, onsite clinics, fun speakers, and more.

Family - 100% base salary for 6 weeks.

Snacks and Drinks - An assortment of food and beverages to keep you going.

Team Outings - Quarterly trips to help connect with your team.

Risks

Emerging competitors in ABM space may challenge RollWorks' market position.

Privacy regulations like CPRA could impact NextRoll's data-driven advertising strategies.

Economic uncertainties may reduce spending on marketing technologies, affecting revenue.

Differentiation

NextRoll's RollWorks platform excels in account-based marketing for B2B companies.

AdRoll offers specialized ecommerce marketing solutions for direct-to-consumer brands.

NextRoll's machine learning technology enhances targeted advertising and customer engagement.

Upsides

RollWorks' Command Center simplifies ABM strategy, attracting businesses seeking user-friendly tools.

Hot Contacts feature boosts lead generation, providing sales-ready leads for B2B marketers.

RollWorks consistently recognized as a leader by G2, indicating strong market validation.

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