Sr. PR Manager, Product at Procore Technologies

Austin, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Construction Technology, Technology, AIIndustries

Requirements

8+ years of proven experience in driving impactful Product PR programs, with a mix of in-house and agency experience preferred; ideally with a background that includes high-growth SaaS or B2B tech companies
Bachelor's degree in Communications, Journalism, or a related field, or equivalent practical experience
Strong, established relationships with key business, technology, and vertical media (e.g., construction industry) contacts
Ability to serve as a trusted advisor to senior executives and product leaders, providing confident, direct communications counsel
Proven ability to translate complex platform features and AI/technology innovations into clear, compelling, and market-differentiating narratives
Experience developing and executing integrated PR strategies for product launches with global or national scope
Exceptional written communication and copyediting skills across a range of media materials (pitches, press releases, bylines)
Proven track record of building trust and credibility while effectively collaborating with cross-functional teams including product, marketing, and sales, among others

Responsibilities

Lead Procore's global product PR function to strategically position our latest AI and connected construction platform innovations in the market
Develop and execute a proactive customer storytelling program, securing joint media opportunities that highlight the tangible value our products deliver
Direct the PR strategy and collaborate closely with cross-functional teams (product marketing, product, and customer advocacy) to execute integrated communications plans for major product launches
Drive high-impact media coverage tied to product and AI innovation trends with key business, technology, and construction vertical outlets
Oversee the creation and quality of essential PR content, including media pitches, product blog posts, byline articles, and press releases
Partner with key stakeholders across the business to develop and execute proactive communications and thought leadership programs aligned with corporate and product priorities
Identify, train, and prepare internal spokespeople (including product and customer leaders) for media interviews and speaking opportunities
Track, analyze, and report on the effectiveness of product and customer PR campaigns, providing insights to inform future strategy

Skills

Public Relations

Media Relations

Product PR

Customer Storytelling

Strategic Communications

Product Launches

Cross-Functional Collaboration

Earned Media

AI Positioning

Construction Technology

Procore Technologies

Construction management software for project efficiency

About Procore Technologies

Procore Technologies provides construction management software that helps streamline and improve the efficiency of construction projects. Its platform includes a variety of tools that assist with different stages of construction, such as prequalification, bid management, estimating, quality and safety management, design coordination, and Building Information Modeling (BIM). This software allows construction teams to enhance communication and visibility between field and office operations, which helps ensure projects are completed on time and within budget. Procore stands out from its competitors by offering a comprehensive all-in-one solution and personalized support services, including training and resources tailored to the specific needs of different clients. The company's goal is to be a trusted partner for construction professionals worldwide, enabling them to successfully manage their projects and adapt to industry trends.

Carpinteria, CaliforniaHeadquarters

2003Year Founded

$552.3MTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Professional Development Budget

Risks

Increased competition from new entrants like OpenSpace could challenge Procore's market position.

Dependency on FYLD integration may pose risks if FYLD's platform encounters issues.

Adoption challenges or technical issues with Procore AI Solutions could impact user satisfaction.

Differentiation

Procore offers a comprehensive suite covering all construction stages, from preconstruction to closeout.

The platform integrates BIM and AI solutions, enhancing project management and safety.

Procore's global reach with over 1,000,000 projects in 125 countries sets it apart.

Upsides

Procore's AI solutions aim to boost efficiency and safety in construction management.

The FYLD integration resulted in a 12% productivity gain, enhancing field-office connectivity.

Investment by LMR Partners LLP indicates strong confidence in Procore's growth potential.

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