Sr Marketing Technology & Data Consultant at Caterpillar Inc.

Tucson, Arizona, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, TechnologyIndustries

Requirements

Moderate-expert level expertise in marketing technologies, marketing data, program management, and digital marketing acumen
Extensive experience in strategic marketing operations, technology, and project management
Certification or deep knowledge of program management methods (Agile, Six Sigma)
Expertise in marketing tech platforms, integrations, and analytics tools (Workfront, Allocadia, Salesforce, Power BI, Excel, and all Microsoft Office Tools)
Familiarity with AI-driven marketing solutions and process automation
Strong process improvement and budget management experience
Ability to impact strategy based on findings
Knowledge of customer focus values and practices to align customer needs in business decisions and create customized solutions
Knowledge of creativity approaches, tools, and techniques for business situations
Excellent communication and training skills; ability to manage global stakeholders
Knowledge of relationship management techniques to establish and maintain relationships with clients, vendors, and peers
Knowledge of vendor/supplier management processes to manage external providers (vendors, service providers, contractors, consultants, suppliers)
Degree in Marketing, Business, or related field (top candidates)
Mining industry knowledge preferred (top candidates)
Knowledge of Caterpillar distribution model highly desired (top candidates)

Responsibilities

Lead medium to large projects with moderate to high complexity related to marketing workflows, marketing technology, and/or development and adoption (Program & Process Management)
Analyze performance through key metrics, manage budget and reporting (using technologies such as Power BI, Excel, and Salesforce) (Analytics & Reporting)
Provide input on strategy, suggesting adjustments and improvements (Analytics & Reporting)
Own martech platforms (Workfront, Allocadia, and others), integrations, and automation; ensure data quality and optimal utilization to improve marketing performance and achieve business objectives (Technology Administration)
Evaluate marketing strategy and opportunities for increased marketing impact on business goals (Strategy & Innovation)
Promote best practices and deliver training both in-person and virtually to a globally based team (Training & Adoption)
Drive operational excellence and strategic decision-making through management of marketing programs, processes, and technology
Ensure effective adoption of tools, process optimization, and data-driven insights to support global marketing initiatives

Skills

Power BI

Excel

Salesforce

Workfront

Allocadia

Martech

Program Management

Analytics

Reporting

Automation

Data Quality

Digital Marketing

Caterpillar Inc.

Manufactures heavy machinery for various industries

About Caterpillar Inc.

Caterpillar Inc. designs and manufactures heavy machinery and equipment for industries such as construction, mining, energy, and rail. Their products include a wide range of machinery and engines that help clients complete large-scale projects. Caterpillar's equipment works by providing powerful tools that can perform tasks like digging, lifting, and transporting materials. What sets Caterpillar apart from its competitors is its strong aftermarket support, which includes maintenance and repair services, ensuring that their machinery remains efficient and reliable over time. The company's goal is to deliver high-quality products while also focusing on sustainability and community development through initiatives that improve education and reduce poverty.

Irving, TexasHeadquarters

1925Year Founded

$143.5KTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Social Impact, AI & Machine LearningIndustries

10,001+Employees

Benefits

Annual incentive bonus plan

Medical, dental, and vision coverage

Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

401k savings plan

Health savings account (HSA)

Flexible spending accounts (FSAs)

Disability benefits

Life Insurance

Parental leave

Healthy Lifestyle Programs

Employee Assistance Programs

Voluntary Benefits and Employee Discounts

Tuition Reimbursement

Career Development

Risks

Closure of Aurora office may impact regional economy and Caterpillar's reputation.

Partnership with Anti Social Social Club could dilute Caterpillar's industrial brand focus.

Advanced technology in Cat D8 dozer may face resistance from traditional customers.

Differentiation

Caterpillar's century-long history underscores its reliability and industry leadership.

The company integrates AI and IoT to enhance machinery performance and customer satisfaction.

Caterpillar's strong aftermarket services ensure product longevity and operational efficiency.

Upsides

Growing demand for autonomous equipment boosts Caterpillar's innovation in heavy machinery.

Expansion of 5G networks enhances Caterpillar's remote operation capabilities, improving safety.

Caterpillar's commitment to sustainability aligns with the global shift towards eco-friendly practices.

Land your dream remote job 3x faster with AI

Try Jobo Free