Director, Marketing
RPS North AmericaSalary not specified
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Payments, Financial Services, FintechIndustries
Requirements
- 10+ years in marketing and/or commercial roles within Financial Services, Technology, or FinTech, ideally with exposure to public banking sector
- Demonstrated success in strategic account management, sales-driven marketing, and executive-level engagement
- Advanced communication and negotiation skills, with ability to influence at C-suite level
- Strong understanding of digital marketing trends, data analytics, and customer-centric strategies
- English proficiency (intermediate to advanced)
- Commercial Mindset: Ability to connect marketing initiatives to business outcomes and growth
- Influence & Negotiation: Skilled in engaging senior stakeholders and driving consensus in complex environments
- Integrated Expertise: Blend of marketing strategy, sales enablement, and partnership development
- Analytical Rigor: Strong ability to interpret data, forecast trends, and translate insights into actionable strategies
- Leadership: Proven experience managing multidisciplinary teams and large-scale projects with agility
Responsibilities
- Drive Strategic Growth: Develop and execute marketing strategies that directly support client acquisition and portfolio expansion for major public sector banks
- Act as a Business Partner: Collaborate closely with Sales and cross-functional teams to identify growth opportunities, co-create value propositions, and influence decision-making at senior levels
- Lead High-Impact Initiatives: Oversee end-to-end delivery of marketing programs that enhance Visa’s positioning and accelerate client business objectives
- Stakeholder Management: Build trusted relationships with C-level executives, internal leadership, and external partners, ensuring alignment and advocacy for Visa’s solutions
- Data-Driven Decision Making: Leverage analytics and market insights to optimize campaigns, measure ROI, and inform strategic recommendations
- Innovation & Thought Leadership: Introduce new approaches, challenge the status quo, and position Visa as a leading partner in digital transformation and payment innovation
Skills
Strategic Marketing
Growth Strategies
Client Acquisition
Stakeholder Management
Sales Collaboration
Value Propositions
Marketing Programs
Business Development
Partnerships
Public Sector Banking
Visa
Global digital payment network provider
About Visa
Visa operates a global digital payment network that facilitates electronic payments for millions of people daily. The company connects consumers, businesses, financial institutions, and governments, allowing them to make transactions using Visa cards. Each time a card is used, Visa earns money through transaction, service, and data processing fees. Unlike many competitors, Visa focuses on expanding access to financial services for underserved communities and supporting local economies. The company's goal is to promote financial inclusivity and drive sustainable commerce, ensuring that more people can participate in the global economy.
San Francisco, CaliforniaHeadquarters
1958Year Founded
$55.8MTotal Funding
ANGEL_INDIVIDUALCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Health Insurance.
Life Insurance.
Dental Insurance.
Disability Insurance.
Accidental Death & Dismemberment Insurance.
Risks
CBDCs could reduce reliance on Visa's payment network.
'Buy Now, Pay Later' services may decrease traditional credit card transactions.
Fintech startups offering zero-fee transactions could pressure Visa's revenue model.
Differentiation
Visa operates a global digital payment network connecting millions daily.
The company focuses on financial inclusivity and sustainability in its operations.
Visa collaborates with central banks on Central Bank Digital Currencies (CBDCs).
Upsides
Visa's partnership with fintechs enhances cross-border payment solutions.
Adoption of blockchain technology could revolutionize digital payments.
AI-driven fraud detection systems are reducing fraudulent activities.
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