Sr. Marketing Copywriter at First American

Nashville, Tennessee, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, MarketingIndustries

Requirements

Bachelor’s degree or equivalent combination of education and experience
5+ years of experience as a copywriter with a portfolio that includes marketing or brand campaigns
Exceptional writing, editing, and proofreading skills
Proven experience as a Copywriter for Marketing Campaigns
Strong understanding of brand tone, voice, and storytelling
Ability to work both independently and collaboratively
Strong research and analytical skills
Strong interpersonal skills
Self-motivated; self-starter
Ability to manage multiple tasks and respond quickly to emergent problems
Proficient in Microsoft Word, Excel, and PowerPoint
Experience in writing for B2B businesses or the real estate industry is a plus

Responsibilities

Develop clear, engaging, and brand-aligned copy for brand campaigns, cross-channel marketing campaigns, websites, social media, email journeys, and other communication channels
Partner with designers to develop concepts
Collaborate with marketing and creative teams to create cohesive and compelling messaging
Work closely with stakeholders to translate business or technical jargon into easily understandable language, draft new content based on creative briefs, work with management for feedback and wording approvals, work with design for layout needs, and send out the final product
Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines
Manage multiple projects while meeting deadlines and maintaining quality
Understand target audiences and industry trends

Skills

Copywriting

Storytelling

Brand Voice

Persuasive Writing

Social Media

Email Marketing

Content Editing

Proofreading

Campaign Development

Creative Collaboration

First American

Provides title insurance and real estate services

About First American

First American provides title insurance, specialty insurance, and various real estate-related services. Their title insurance protects homebuyers and property owners from potential ownership disputes and financial losses related to real estate transactions. The company offers a platform called myFirstAm®, which allows users to access property information, manage orders, and streamline the closing process from any device. Unlike many competitors, First American has a vast database of property data, with over 5.5 billion document images, making it a leading provider of real estate data solutions. The company's goal is to facilitate smooth real estate transactions while ensuring that clients' investments are protected.

Santa Ana, CaliforniaHeadquarters

1889Year Founded

$800.2MTotal Funding

VENTURE_UNKNOWNCompany Stage

Financial Services, Real EstateIndustries

10,001+Employees

Benefits

401k matching

Health, vision, dental insurance

Professional development

Risks

Data breach allegations could harm First American's reputation and lead to legal issues.

Integration of Mother Lode may face challenges and financial risks.

Dependence on digital transformation poses risks if technology advances rapidly.

Differentiation

First American offers comprehensive title insurance and settlement services nationwide.

The company provides a vast database of over 5.5 billion document images.

First American's digital platform, myFirstAm®, enhances real estate transaction efficiency.

Upsides

Acquisition of Mother Lode expands First American's market share in California.

Docutech purchase boosts First American's digital mortgage revenue by 38%.

Growing fintech trends align with First American's digital transformation strategy.

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