Sr. Marketing Consultant - Leads & One Funnel Portfolio at Caterpillar Inc.

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Manufacturing, Heavy EquipmentIndustries

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions
Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors
Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization
Relationship Management: Knowledge of relationship management

Responsibilities

Define requirements for email, communication, and marketing initiatives that increase product visibility and adoption
Coordinate key product communications (release notes, bug updates, NPIs) and ensure timely delivery
Track performance metrics and analyze dealer and internal audience behaviors
Work with Product Managers to ensure consistent marketing processes, visual standards, and performance tracking across product teams
Align training materials, content releases, and webinars to maximize engagement
Manage content, scheduling, and preparation for internal and dealer-facing webinars and stakeholder updates
Manage the CatDealer.com presence for the Leads and One Funnel portfolio
Leverage AI, automation, and emerging technologies to improve marketing performance
Collaborate with the internal marketing teams on campaigns and adoption strategies
Partner with adoption teams to design email journeys and build adoption-focused features
Identify gaps in adoption and lead improvement projects in collaboration with Insights, Adoption, and Product teams

Skills

Marketing

Email Marketing

Content Development

Product Adoption

Communication Strategy

Digital Marketing

Analytics

Telematics

Caterpillar Inc.

Manufactures heavy machinery for various industries

About Caterpillar Inc.

Caterpillar Inc. designs and manufactures heavy machinery and equipment for industries such as construction, mining, energy, and rail. Their products include a wide range of machinery and engines that help clients complete large-scale projects. Caterpillar's equipment works by providing powerful tools that can perform tasks like digging, lifting, and transporting materials. What sets Caterpillar apart from its competitors is its strong aftermarket support, which includes maintenance and repair services, ensuring that their machinery remains efficient and reliable over time. The company's goal is to deliver high-quality products while also focusing on sustainability and community development through initiatives that improve education and reduce poverty.

Irving, TexasHeadquarters

1925Year Founded

$143.5KTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Social Impact, AI & Machine LearningIndustries

10,001+Employees

Benefits

Annual incentive bonus plan

Medical, dental, and vision coverage

Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

401k savings plan

Health savings account (HSA)

Flexible spending accounts (FSAs)

Disability benefits

Life Insurance

Parental leave

Healthy Lifestyle Programs

Employee Assistance Programs

Voluntary Benefits and Employee Discounts

Tuition Reimbursement

Career Development

Risks

Closure of Aurora office may impact regional economy and Caterpillar's reputation.

Partnership with Anti Social Social Club could dilute Caterpillar's industrial brand focus.

Advanced technology in Cat D8 dozer may face resistance from traditional customers.

Differentiation

Caterpillar's century-long history underscores its reliability and industry leadership.

The company integrates AI and IoT to enhance machinery performance and customer satisfaction.

Caterpillar's strong aftermarket services ensure product longevity and operational efficiency.

Upsides

Growing demand for autonomous equipment boosts Caterpillar's innovation in heavy machinery.

Expansion of 5G networks enhances Caterpillar's remote operation capabilities, improving safety.

Caterpillar's commitment to sustainability aligns with the global shift towards eco-friendly practices.

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