Sr. Manager, Webinar Marketing at Fidelity Investments

Smithfield, Rhode Island, United States

Fidelity Investments Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, MarketingIndustries

Requirements

  • Preferred work experience in program/project management and event management
  • Strong attention to detail and excellent organizational skills
  • Ability to balance different projects simultaneously and prioritize results
  • Strategic thinker with a record of applying creativity, sound judgment, and adaptability
  • Proficiency in Microsoft Office Suite (Excel, Outlook, PowerPoint, Word) and Zoom Webinars (experience with Splash is a bonus)
  • Passionate about process and attention to detail
  • Ability to thrive in a fast-paced environment and adapt to change
  • Excellent time management, organization, and multitasking skills
  • Relationship building skills to shape strong working relationships with business partners
  • Curiosity about event marketing and social media
  • Strong executive presence and communication skills (written and verbal) to interact effectively with senior leaders and strategic business partners
  • Bachelor’s Degree (marketing or related field preferred)

Responsibilities

  • Lead the strategy, planning, promotion, implementation, and execution of the national webinar program using tools like Zoom, Splash, Qualtrics, and Microsoft Office (including managing cross-segment email invites, prep calls with speakers, creating speaker notes, working on presentations, creating webinar replays, and providing post-event recommendations)
  • Manage the employment of events through coordination of workflow and compliance approvals of event materials
  • Work closely with thought leadership, business consulting, and segment marketing teams to create the national webinar plan aligned with business goals and objectives
  • Manage the lead management process to track MQLs and SQLs attributed from the webinar program
  • Analyze webinar performance metrics to optimize content strategy and planning
  • Deliver concise written and verbal communications grounded in data and insights to influence decision-making
  • Lead rapid response webinar initiatives during times of market volatility
  • Collaborate with and influence multiple business and marketing stakeholders at different levels to develop the national webinar plan aligned with business goals
  • Serve as vendor manager for the Splash Webinar platform

Skills

Zoom
Splash
Qualtrics
Microsoft Office
Webinar Management
Event Management
Program Management
Lead Management
Performance Analytics
Stakeholder Management
Vendor Management

Fidelity Investments

Investment management and financial services provider

About Fidelity Investments

Fidelity Investments offers a range of financial services and tools designed to help individuals manage their investments and stay informed about the markets. Their products include mobile applications and market monitoring tools that provide users with real-time market quotes, news, and trading capabilities. For example, the Fidelity Market Monitor for Glass delivers daily market quotes directly to Google Glass, while the Fidelity app for Windows Phone 8 allows users to access news and trading tools on their mobile devices. Additionally, features like the Watch List Visualization for iPad help users track stock price changes over time using a heatmap. What sets Fidelity apart from its competitors is its focus on integrating new technologies and user-friendly interfaces to enhance the investment experience. The goal of Fidelity Investments is to empower individuals with the information and tools they need to make informed financial decisions.

Boston, MassachusettsHeadquarters
1946Year Founded
$120,238.8MTotal Funding
DEBT_FINANCINGCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees

Benefits

Health Insurance
Mental Health Support
Hybrid Work Options
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Parental Leave
Student Loan Assistance
Tuition Reimbursement

Risks

Loss of key personnel like Gita Bal may impact Fidelity's research capabilities.
Increased competition from Vanguard's new division could draw clients away from Fidelity.
Potential reputational risk from Bitcoin ETF outflows could affect Fidelity's offerings.

Differentiation

Fidelity Labs offers innovative beta products like Market Monitor for Google Glass.
Fidelity's mobile solutions are available on multiple platforms, including Windows Phone and iPad.
Fidelity's Open Limit Order Visualization provides unique insights into order execution proximity.

Upsides

Increased adoption of wearable tech could boost Fidelity's mobile solutions.
Growing interest in Bitcoin ETFs suggests expansion in Fidelity's digital asset offerings.
Rise of AI could benefit Fidelity's data analytics and AI-driven investment strategies.

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