Sr Manager, Product Marketing - Platform & AI at Allurion

Crozet, Virginia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Customer Support, AIIndustries

Requirements

10+ years of experience in B2B SaaS or platform product marketing, ideally with AI, data, or customer experience technologies
Gift for distilling complexity, turning architecture diagrams into executive-ready narratives that inspire belief and action
Expert in market and competitive strategy, able to connect insights to decisions that shape investment and differentiation
Think in systems, seeing how product strategy, packaging, pricing, and storytelling intersect to create market impact
Thrive in ambiguous, high-growth environments where clarity and conviction must be created, not found

Responsibilities

Own platform positioning and messaging, defining how Asurion’s platform shows up in the market, clear, differentiated, and aligned to enterprise buyer needs
Translate complexity into clarity by turning deep technical capabilities into compelling, outcome-oriented narratives that resonate with executives, influencers, and practitioners
Lead competitive and market intelligence by tracking trends, analyzing competitors, and identifying whitespace opportunities that sharpen edge and guide investment
Validate and size opportunities using segmentation, market analysis, and buyer insights to quantify where to play and how to win
Partner across teams, collaborating with Product, Sales, and Solutions to ensure platform narrative cascades into solution, industry, and buyer-level storytelling
Shape product packaging by influencing how platform and capabilities are structured, priced, and communicated to maximize enterprise relevance and value
Drive launch leadership by orchestrating cross-functional GTM for new platform capabilities, aligning Product, Marketing, Sales, and Solutions around a single, market-moving story
Continuously evolve the story using data, feedback, and performance signals to refine positioning and keep Asurion on offense

Skills

Key technologies and capabilities for this role

Product MarketingPositioningMessagingMarket IntelligenceCompetitive AnalysisMarket SizingBuyer InsightsGTMCross-functional CollaborationProduct LaunchAIPlatform Marketing

Questions & Answers

Common questions about this position

What experience level is required for this role?

The role requires 10+ years of experience in B2B SaaS or platform product marketing, ideally with AI, data, or customer experience technologies.

What are the key responsibilities of the Platform & AI Product Marketing Lead?

Key responsibilities include owning platform positioning and messaging, translating technical capabilities into compelling narratives, leading competitive intelligence, validating opportunities, partnering across teams, shaping product packaging, driving GTM launches, and evolving the story based on data.

What salary or compensation does this position offer?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What kind of candidate thrives in this role?

Candidates who have a gift for distilling complexity into executive narratives, expertise in market and competitive strategy, think in systems across product strategy and storytelling, and thrive in ambiguous, high-growth environments.

Allurion

Non-surgical weight loss balloon solutions

About Allurion

Allurion focuses on managing obesity through its unique weight loss solution. The Allurion Balloon is a non-surgical weight loss balloon that can be placed and removed without the need for surgery, endoscopy, or anesthesia. This product is part of the Allurion Program, which includes digital tools like the Allurion Mobile App, Allurion Insights for clinicians, and connected devices such as a scale and health tracker. This combination allows patients and healthcare providers to effectively monitor and manage weight loss. Allurion differentiates itself from competitors by offering a comprehensive program that integrates both the balloon and digital health tools, providing ongoing support for users. The company's goal is to help individuals struggling with obesity achieve sustainable weight loss in a safe and effective manner.

Natick, MassachusettsHeadquarters

2009Year Founded

$112.4MTotal Funding

POST_IPO_EQUITYCompany Stage

Consumer Software, HealthcareIndustries

201-500Employees

Benefits

Paid Vacation

Remote Work Options

Phone/Internet Stipend

Professional Development Budget

Risks

Allurion Balloon lacks U.S. approval, limiting market expansion and revenue potential.

Reliance on digital tools faces competition from evolving technology and digital health solutions.

Debt financing reliance poses risks if revenue growth doesn't meet expectations.

Differentiation

Allurion Balloon offers non-surgical weight loss without endoscopy or anesthesia.

Comprehensive digital tools support weight loss, enhancing patient and provider engagement.

Global market reach with innovative, non-invasive obesity management solutions.

Upsides

$48M financing reduces interest expenses, extends debt maturity, and boosts financial stability.

Launch of Virtual Care Suite in the U.S. strengthens market presence and support.

Experienced executives like Keith Johns enhance leadership and international strategies.

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