Sr. Manager, Marketing at Comcast

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Entertainment, Advertising, TechnologyIndustries

Requirements

Understand Comcast's Operating Principles and apply them to job performance
Own the customer experience by prioritizing customers and providing seamless digital options
Be knowledgeable and enthusiastic about Comcast's technology, products, services, and digital tools
Work effectively as a team, embracing new ideas to achieve big outcomes
Participate actively in the Net Promoter System through huddles, call backs, and feedback elevation
Drive results and growth
Support a culture of inclusion in work and leadership
Do what's right for employees, customers, investors, and the company
Regular, consistent, and punctual attendance; ability to work nights, weekends, variable schedules, and overtime as necessary
Exercise independent judgment and discretion in significant matters
Experience managing groups of professional employees and providing direction to lower-level management, professionals, and non-exempt employees

Responsibilities

Manage the daily activities of the Marketing Solutions department, specifically the TV advertising team
Develop strategy and execute all media plans
Handle TV media planning, performance tracking, and analysis
Serve as the point-of-contact for all advertisers
Design, develop, and introduce marketing campaigns, new advertising products, and pricing programs
Implement marketing campaign strategies and develop promotional/marketing programs targeted at specific market segments
Introduce new advertising products to the Sales team, provide training, and lend expertise
Accompany Sales staff on selected calls to key potential customers to assist with marketing campaigns and modify programs as necessary
Research, design, and recommend pricing programs
Monitor program performance, provide recommendations, and implement solutions
Develop and ensure achievement of financial and operational objectives
Oversee advertising products inventory, tracking, and dissemination
Contribute to functional strategy development and align operational plans with business objectives
Lead and manage groups, providing expertise in Marketing Solutions
Perform other duties and responsibilities as assigned

Skills

Marketing Strategy

TV Media Planning

Performance Analysis

Advertising Sales

Campaign Development

Pricing Programs

Team Management

Media Plans Execution

Comcast

Comcast Corporation is a global media and technology company.

About Comcast

Philadelphia, PennsylvaniaHeadquarters

1963Year Founded

$42.3MTotal Funding

IPOCompany Stage

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Parental Leave

Tuition Reimbursement

Unlimited Paid Time Off

Risks

Competition from streaming services impacts Comcast's traditional cable TV business.

5G technology enables new competitors in the broadband market, threatening Comcast's market share.

Consumer scrutiny of data caps and pricing could lead to reputational damage.

Differentiation

Comcast's acquisition of Nitel enhances its managed services offerings in the enterprise sector.

Comcast's digital equity grants highlight its commitment to corporate social responsibility.

Comcast's involvement in rural broadband initiatives opens new markets and customer bases.

Upsides

Comcast's $150M investment in Rio Rancho boosts internet speed and connectivity.

Transform Wealth LLC's investment indicates confidence in Comcast's financial health.

Comcast's expansion efforts could lead to increased customer satisfaction and retention.

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