Sr. Manager, Growth Marketing at Open Farm Pet

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

CPG, Pet Food, MarketingIndustries

Requirements

6–8 years of growth or performance marketing experience

Responsibilities

In conjunction with agency partner, own day-to-day Paid Social execution across Meta and emerging platforms—developing, launching, and optimizing campaigns to achieve acquisition, efficiency, and CAC/New Customer goals
Partner with Brand and Creative teams to guide ad development—translating performance insights into actionable creative briefs that elevate storytelling and drive conversions
Continuously test and iterate on creative, audience targeting, placements, and platforms to identify breakthrough performance drivers
Develop and maintain a structured creative testing and persona roadmap, balancing rapid experimentation with brand integrity
Analyze creative and campaign performance to uncover insights that inform broader growth and creative strategies
Own, track and test customer experience from ad view through landing page experience
Collaborate on cross-channel acquisition initiatives spanning Google Ads, affiliate, podcast, and direct mail to support efficient customer growth
Partner with CRM and eCommerce teams to improve lifecycle performance through segmentation, automation, and retention programs
Monitor customer payback, LTV, LTV:CAC and retention metrics to ensure sustainable, profitable growth across all cohorts
Build dashboards, reports, and models that turn marketing data into clear business insights
Analyze creative—including persona’s, themes and engagement data to build and guide the creative strategy
Work with agency partners to structure reporting optimizations in an easy-to-understand way, with data at the center of every decision
Leverage data visualization, attribution, and analytics tools (e.g., GA4, Looker, Triple Whale, MMM, or MTA) to measure incrementality, CAC and ROI
Partner with the Vice President of Growth Marketing to inform budget allocation, forecasting, and channel investment decisions
Use data storytelling to influence creative strategy and ensure every campaign decision is backed by insight
Work closely with internal teams and agency partners to ensure alignment on strategy, execution, and creative direction
Share insights and best practices across marketing functions to strengthen creative effectiveness and analytical capability
Stay at the forefront of Paid Social trends, tools, and algorithms—bringing fresh, data-informed thinking to how we grow and engage our audience

Skills

Key technologies and capabilities for this role

Paid SocialMeta AdsCampaign OptimizationCreative StrategyAudience TargetingPerformance AnalysisA/B TestingCAC ManagementAcquisitionRetentionAnalytics

Questions & Answers

Common questions about this position

What is the reporting structure for the Senior Manager, Growth Marketing role?

The role reports to the VP of Growth Marketing.

Is this position remote or does it require office presence?

This information is not specified in the job description.

What salary or compensation is offered for this role?

This information is not specified in the job description.

What key skills and experience are required for this position?

The role requires creative and analytical skills in growth marketing, deep expertise in Paid Social strategy across Meta and emerging platforms, performance optimization, data analysis, and experience building dashboards and models.

What does the company culture at Open Farm emphasize?

Open Farm emphasizes a purpose-driven culture focused on ethically sourced pet food, doing good for animals and the planet, with a mission to transform how people feed their pets using consciously sourced ingredients.

Open Farm Pet

Ethically sourced premium pet food products

About Open Farm Pet

Open Farm Pet focuses on producing high-quality pet food that is ethically and sustainably sourced. Their product range includes dry and wet foods, bone broths, treats, freeze-dried raw options, gently cooked meals, and nutritional supplements. Each product is made with ingredients that prioritize animal welfare and environmental responsibility. Open Farm stands out from competitors by being a certified B-Corporation, which reflects their commitment to social and environmental performance. They also collaborate with recognized organizations for animal welfare and sustainability certifications, ensuring that their products meet high ethical standards. The goal of Open Farm is to provide pet parents with premium food options that align with their values of sustainability and ethical sourcing.

Toronto, CanadaHeadquarters

2014Year Founded

$63.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Food & Agriculture, Social ImpactIndustries

51-200Employees

Benefits

Company Equity

Hybrid Work Options

Risks

Increased competition from premium pet food brands may impact market share.

Rising costs of sustainable ingredients could pressure profit margins.

Supply chain disruptions may lead to product shortages or delays.

Differentiation

Open Farm is a certified B-Corporation since July 2024, emphasizing ethical sourcing.

The company offers a diverse range of premium pet food products.

Open Farm collaborates with leading animal welfare and sustainability certifications.

Upsides

Growing demand for transparency boosts Open Farm's carbon footprint tool usage.

Rising popularity of alternative proteins aligns with Open Farm's sustainability goals.

Increasing interest in eco-friendly packaging supports Open Farm's Terracycle partnership.

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