(Sr.) Manager-Brand Management -Tirzepatide CWM at Eli Lilly and Company

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceutical, HealthcareIndustries

Requirements

At least 3 years of brand management experience, either in pharma or other industries (in particular FMCG)
Understand different channels (hospital, retail, online pharmacy) is a plus
Learning agility: demonstrate passion to acquire new knowledge/skill and apply learning with speed
Innovation: think out of the box and drive development of innovative solutions
Communication: articulate clearly in both oral and written communication
Team Spirit: achieve results through team work as a valued leader/member in different setting
Fluent in English and Mandarin
Essential Qualification: Bachelor degree and above
Additional Preferences: Medical/Pharmacy background preferred
Core Capabilities: Consumer insights (experience in FMCG is preferred), Innovative driven, Strong communication skills, Demonstrated outstanding cross functional work capabilities in the past

Responsibilities

Develop and implement brand strategy and operation for Tirzepatide Chronic Weight Management (Obesity/Overweight) to achieve business objectives in China market
Fully understand the market, HCP and patient insights
Create brand related customer plan, operation plan and product strategies
Design and execute external brand solutions
Engage KOL and external stakeholders
Collaborate with external partners as well as multiple internal cross-functional members such as Medical, CA, MCE, SFE, Sales Training, Supply Chain, etc. to conduct launch preparation
Brand Strategy: Create brand strategy and develop commercialization and execution plan
Discover and synthesize deep customer insight, identify unmet needs in therapeutic areas
Consumer Engagement and Activation: Understand consumer insights through market research, advisory board and advocacy group engagement; Develop consumer engagement/activation solutions so that patients needs can be met
Channel Management: Develop and manage different channels to ensure best launch of the brand
Environmental Shaping: Develop environment shaping and customer solutions by collaborating with internal and external business partners; Lead the work with external stakeholders, especially patient advocacy groups and government stakeholders that have responsibilities for Healthy China 2030 initiatives
Brand Tactics: Lead the deliverables of brand materials and education content; OPEX management
Thought Leader Management: Identify and engage thought leaders and establish strong relationship with TLs; Deliver TL advisory board meetings to collect customer insights
Internal Communication: Deliver brand strategy to the sales force; Work closely with sales, medical, PR, PRA, access, commercial and other functions to ensure smooth implementation of marketing activities; Drive internal business solution planning process (i.e. Launch Readiness Sessions, Customer Plan, Operation Plan, etc.)

Skills

Key technologies and capabilities for this role

Brand StrategyMarket AnalysisCustomer InsightsConsumer EngagementKOL EngagementLaunch PlanningCommercializationCross-Functional CollaborationPromotional CampaignsHCP InsightsPatient InsightsTherapeutic Area Strategy

Questions & Answers

Common questions about this position

What is the primary focus of this Sr. Brand Manager role?

The role focuses on Tirzepatide launch in Chronic Weight Management for the China market, including developing brand strategy, understanding market and customer insights, and executing promotional campaigns.

What key responsibilities does the brand manager have in brand strategy?

Responsibilities include creating brand strategy, developing commercialization and execution plans, discovering and synthesizing deep customer insights, and identifying unmet needs in therapeutic areas.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What collaboration is required in this role?

The role involves collaborating with external partners and multiple internal cross-functional teams such as Medical, CA, MCE, SFE, Sales Training, and Supply Chain to conduct launch preparation.

What skills make a strong candidate for this position?

Strong candidates will have the ability to understand consumer insights, synthesize customer insights into brand strategy, conduct market analysis, drive innovative brand communication, engage thought leaders, and execute promotional campaigns.

Eli Lilly and Company

Develops and delivers prescription medicines globally

About Eli Lilly and Company

Eli Lilly and Company is a global pharmaceutical company that focuses on discovering, developing, and delivering medicines to improve health. The company has a long history of scientific achievements, including the creation of insulin, the first life-saving treatment for diabetes. Lilly's operations involve extensive research and development to create new medications and enhance existing ones, ensuring they are safe and effective. Their products are primarily prescription medicines sold to healthcare providers for various medical conditions, including diabetes, cancer, and pain management. What sets Lilly apart from its competitors is its strong commitment to ethical practices and the protection of its products from counterfeiting. The company's goal is to enhance lives through innovative medical solutions while maintaining high standards of quality and ethics.

Indianapolis, IndianaHeadquarters

1876Year Founded

$1,180.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Competition from Novo Nordisk's Ozempic may impact tirzepatide's market share.

Potential construction delays in Indiana could affect GLP-1 drug production timelines.

Regulatory challenges may hinder Kisunla's expansion in new Alzheimer's markets.

Differentiation

Eli Lilly's rich history includes the first life-saving insulin treatment.

Lilly's strategic partnerships enhance its position in neurodegenerative disease treatments.

FDA approval of Zepbound opens new therapeutic markets for sleep disorder treatments.

Upsides

Lilly's $9 billion complex in Indiana boosts GLP-1 drug production capacity.

Kisunla's approval in China expands Lilly's Alzheimer's treatment market in Asia.

Collaboration with EVA Pharma enhances Lilly's reputation as socially responsible.

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