Sr. Integrated Marketing Specialist - Direct-to-Patient, Structural Heart at Medtronic

Mounds View, Minnesota, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field; MBA preferred
5+ years of experience in healthcare or medical device marketing, with a focus on integrated campaigns
Strong understanding of the cardiac/structural heart space (nice to have)
Demonstrated ability to proactively identify and address challenges before they arise (nice to have)
Excellent written and verbal communication skills (nice to have)
Proficiency in digital marketing platforms, analytics, and CRM tools (nice to have)
Ability to travel as needed (up to 20%) (nice to have)

Responsibilities

Creating compelling, patient-focused messaging and content that aligns with global brand standards and regulatory requirements
Collaborating with cross-functional teams—including Product Management, Sales, Clinical, and Regional Marketing—to deliver cohesive strategies that maximize patient impact
Managing digital assets (websites, email campaigns, social media) to optimize patient engagement and conversion
Supporting educational events and webinars, including booth design and lead generation activities aimed at patients
Analyzing market and customer data to identify trends and opportunities, translating insights into actionable marketing strategies
Monitoring campaign performance in real time and adapting strategies to address emerging challenges and opportunities
Ensuring all marketing activities comply with internal policies, legal, and regulatory requirements

Skills

Integrated Marketing

Direct-to-Patient Marketing

Multi-Channel Campaigns

Digital Marketing

Social Media

Email Campaigns

Content Creation

Market Analysis

Campaign Optimization

Patient Engagement

Event Marketing

Webinars

Lead Generation

Cross-Functional Collaboration

Regulatory Compliance

Medtronic

Develops and manufactures medical devices and therapies

About Medtronic

Medtronic provides medical technology, services, and solutions to improve patient care. The company develops a variety of medical devices, including pacemakers, insulin pumps, surgical tools, and neurostimulation devices, which help diagnose, prevent, and treat chronic diseases. These products are used by hospitals, clinics, and healthcare professionals around the world. Medtronic stands out from competitors by investing significantly in research and development to create new products and offering additional services like training and patient management programs. The goal of Medtronic is to enhance patient outcomes and lower healthcare costs through its comprehensive range of medical solutions.

Fridley, MinnesotaHeadquarters

1949Year Founded

$3.2MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Employee Assistance Program

Wellness Program

Risks

Emerging competitors like Fire1 threaten Medtronic's heart failure management market share.

Spine biologics market growth may attract new entrants, increasing competition for Medtronic.

Recent IPOs in medtech indicate rising competition, challenging Medtronic's market position.

Differentiation

Medtronic's diverse product range spans cardiovascular, diabetes, neurological, and surgical technologies.

The company invests heavily in R&D to drive innovation in medical devices.

Medtronic offers comprehensive services, including training and technical support, enhancing product value.

Upsides

Exclusive deal with Kuros enhances Medtronic's orthopedic portfolio and market share.

Growing spine biologics market offers expansion opportunities in spinal fusion and regenerative medicine.

Balloon catheters market growth aligns with Medtronic's recent product launches, boosting cardiovascular presence.

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