Sr. External Communications Manager - 10957 at Coupa Software

United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, Spend ManagementIndustries

Requirements

5-7 years of experience in corporate or external communications
Proactive, globally minded, and passionate about storytelling that connects business outcomes with human impact
Deep experience building relationships with top-tier media, analysts, and partners across EMEA and APAC regions
Ability to thrive in a fast-paced, high-growth environment

Responsibilities

Develop and execute an integrated communications plan aligned with Coupa’s global narrative and business priorities in key growth markets (EMEA and APAC)
Localize global messaging to ensure it resonates across prioritized international markets, adapting content for cultural, linguistic, and business nuances
Build and maintain strong relationships with key journalists, editors, and influencers across business, technology, and industry outlets
Identify opportunities to showcase Coupa executives, customers, and partners in earned media, speaking engagements, and thought leadership platforms
Draft and review press materials, bylines, op-eds, and Q&As to ensure consistent and compelling storytelling
Collaborate closely with regional field marketing and functional teams to amplify customer success stories, launches, and go-to-market partnerships
Showcase customer impact through media placements, digital storytelling, and event visibility
Support regional events and conferences (e.g., Coupa Inspire, industry summits) with executive visibility, media engagement, and thought leadership programming
Lead and guide EMEA PR agencies, ensuring clear priorities, measurable outcomes, and strategic alignment with global objectives
Collaborate with global marketing, partner/alliance, product, legal, and sales teams to ensure message consistency and integrated storytelling
Track and analyze media performance, sentiment, and share of voice across EMEA markets
Provide insights and recommendations to continuously enhance regional strategy and strengthen Coupa’s external reputation

Skills

External Communications

Media Relations

Brand Strategy

Storytelling

Global Communications

AI Communications

Spend Management

Press Releases

Analyst Relations

Partner Communications

Coupa Software

Cloud-based spend management and procurement solutions

About Coupa Software

Coupa Software provides a cloud-based platform for spend management and procurement solutions. Its suite of tools helps businesses manage their expenditures by integrating procurement, invoicing, and expense management into one system. This integration reduces inefficiencies that occur when these processes are handled separately. Coupa serves a wide range of clients, from large enterprises to mid-sized companies, across various industries. The company operates on a subscription-based model, allowing clients to pay a recurring fee for access to its tools, which can be scaled as needed. Coupa differentiates itself from competitors by offering a user-friendly interface that resembles online shopping, promoting high user adoption and satisfaction. The goal of Coupa Software is to help businesses control costs and improve financial efficiency through its comprehensive platform.

San Mateo, CaliforniaHeadquarters

2006Year Founded

$164.4MTotal Funding

IPOCompany Stage

Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Insurance Package

Family Support

Legal Assistance

Student Loan Assistance

Employee Assistance

Discounts

Risks

Rising AI model costs could impact Coupa's pricing strategy and competitiveness.

Increased competition from AI-integrated procurement solutions may challenge Coupa's market position.

Security and trust in digital payments require continuous enhancements to avoid reputational damage.

Differentiation

Coupa integrates procurement, invoicing, and expense management into a single cloud-based platform.

The company offers a user-friendly interface that mimics online shopping for high adoption rates.

Coupa's robust data set of over $7 trillion in spend enhances decision-making capabilities.

Upsides

AI-driven procurement solutions are gaining traction, enhancing efficiency and decision-making.

Coupa's focus on supply chain visibility earned it a 2024 Top Software & Tech Award.

The shift in procurement to a strategic growth lever aligns with Coupa's comprehensive solutions.

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