Sr. Director of Financial Planning & Analysis (FP&A) at DeepIntent

New York, New York, United States

DeepIntent Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare AdvertisingIndustries

Requirements

Candidates must possess a Bachelor's degree in Finance or a related field from an accredited institution, with a strong understanding of basic accounting principles and financial statements. A minimum of 10 years of experience in FP&A, investment banking, corporate finance, or consulting is required, along with strong proficiency in financial modeling, forecasting techniques, and quantitative analysis. Proficiency in financial systems and tools such as ERP systems, Excel, and BI platforms is necessary, as is experience managing the implementation of an enterprise FP&A software solution. Candidates should be comfortable working with large datasets, highly organized with attention to detail, and able to meet strict deadlines in a fast-paced environment. A hands-on, analytical, and data-driven approach to problem-solving is essential. Experience in the media and/or advertising ecosystem is desired but not required. This is a hybrid position with occasional business travel to the NYC HQ.

Responsibilities

The Sr. Director of FP&A will oversee the company's operating model, lead the annual budget process, and manage monthly financial forecasts. They will track key business metrics, provide data-driven recommendations to the leadership team, and collaborate with departments to develop financial models for complex business initiatives. This role involves serving as a strategic partner, delivering financial consulting, and enhancing reporting and metrics for better decision-making. Responsibilities include maintaining the financial operating model, leading the annual budget cycle from target setting to presentation building, and managing weekly/monthly forecast processes with department heads, including forecast variance analysis. The role also entails evaluating strategic proposals, building and maintaining headcount and compensation models, providing quarterly commission calculations, and supporting financing and M&A activities. Additionally, the Sr. Director will collaborate with the accounting team for FP&A analysis, continuously improve FP&A processes and methodologies, and research and implement an FP&A software solution.

Skills

FP&A
budgeting
forecasting
financial modeling
headcount modeling
compensation modeling
commission calculations
variance analysis
monthly close
financial planning
financial consulting
data-driven decision making
financial reporting
operational analytics
cross-functional collaboration
business performance metrics
process improvement

DeepIntent

Healthcare advertising technology and demand-side platform

About DeepIntent

DeepIntent offers a demand-side platform (DSP) tailored for healthcare advertising, allowing marketers to create and manage campaigns that target both patients and healthcare professionals (HCPs). The platform uses a proprietary ID graph and HCP Planner to form targeted audiences based on reliable data sources, addressing privacy concerns in healthcare advertising. DeepIntent stands out from competitors by prioritizing privacy compliance and data security, ensuring sensitive user information is protected. The company's goal is to empower healthcare marketers to run effective digital advertising campaigns while maintaining high standards of data security.

New York City, New YorkHeadquarters
2016Year Founded
$45MTotal Funding
ACQUISITIONCompany Stage
Consumer Software, HealthcareIndustries
51-200Employees

Benefits

Remote Work Options
Performance Bonus

Risks

Scrutiny on third-party data vendors may lead to compliance challenges.
Data privacy regulation changes could impact partnerships and data sharing.
Integration with Acxiom poses risks related to data breaches or misuse.

Differentiation

DeepIntent's MarketMatch platform offers a unified digital healthcare marketplace.
The proprietary ID graph enables precise targeting of healthcare professionals and patients.
Focus on privacy compliance sets DeepIntent apart in healthcare advertising.

Upsides

Partnership with Everyday Health Group expands access to premium health segments.
Integration with Acxiom enhances data capabilities and marketing performance.
Winning the Digiday Media Award boosts DeepIntent's industry credibility.

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