Sr Director, Media Strategy at Gilead Sciences

Foster City, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, Healthcare, BiotechnologyIndustries

Requirements

Experience leading enterprise media strategy development and execution, with a focus on digital transformation, data-driven approaches, and alignment with business objectives
Expertise in media planning, buying, measurement, optimization across channels like programmatic, social, search, and audience management
Proven ability to manage and optimize media agency and strategic vendor partnerships, ensuring compliant, high-quality delivery
Strong knowledge of media best practices, processes, systems, and tools such as LiveRamp, Salesforce for advanced targeting, personalization, first-party data, MMM, and MTA
Leadership skills to build and lead high-performing teams, foster cross-functional collaboration, and drive innovation in media and AI
Capability to champion new ways of working, pilots, media literacy, upskilling, and cultural evolution as a people leader

Responsibilities

Define and evolve Gilead’s enterprise media strategy, embedding innovation, digital-first mindset, and alignment with business goals
Establish best-in-class standards for planning, buying, measurement, and optimization across all media channels
Build and nurture strategic partnerships with U.S. brand teams and digital strategists to deliver world-class media capabilities through team and agency partners
Oversee the creation and continuous refinement of media plans, measurement frameworks, and optimization strategies to maximize performance and ROI
Manage and optimize media agency relationships, ensuring timely, compliant delivery of milestones, proper staffing, and high-quality strategic recommendations and execution
Act as the subject matter expert on media best practices, processes, and systems, driving continuous improvement in paid media quality and operational excellence
Provide oversight of strategic media vendor partnerships across the enterprise
Implement data-driven planning and execution using novel data sets, including first-party data, to future-proof audience strategies for greater engagement and impact
Champion new ways of working and pilots that advance new media capabilities in the evolving media and AI space
Collaborate on the enterprise media measurement strategy, establishing unified KPIs and frameworks for cross-channel performance reporting, MMM, and MTA
Drive media literacy and upskilling through the Digital Academy curriculum, fostering a culture of innovation and collaboration

Skills

Key technologies and capabilities for this role

Media StrategyDigital TransformationProgrammatic MediaSocial MediaAgency ManagementData-Driven StrategyCustomer EngagementHCP EngagementPatient JourneyTeam Leadership

Questions & Answers

Common questions about this position

What is the employment type for this Sr Director, Media Strategy role?

This is a full-time position.

Is this Sr Director, Media Strategy role remote or office-based?

This information is not specified in the job description.

What leadership and strategic skills are required for the Sr Director, Media Strategy position?

The role requires leading enterprise media strategy, agency and partner management, team leadership across channels like programmatic, social, search, and audience management, and fostering cross-functional collaboration.

What is the company culture like at Gilead for this role?

Gilead emphasizes collaboration, determination, a relentless drive to make a difference, and strong people leadership to create an inclusive environment where employees feel developed and empowered.

What makes a strong candidate for the Sr Director, Media Strategy role?

Strong candidates will have experience defining enterprise media strategy with a digital-first mindset, managing media agencies, leading high-performing teams, and driving innovation aligned with business goals.

Gilead Sciences

Develops and commercializes biopharmaceuticals

About Gilead Sciences

Gilead Sciences focuses on discovering, developing, and commercializing medicines for various medical conditions, including HIV/AIDS, liver diseases, cancer, inflammatory and respiratory diseases, and cardiovascular issues. The company conducts extensive research and development to create new therapies, which are then marketed to healthcare providers, hospitals, and pharmacies after receiving regulatory approval. Gilead differentiates itself from competitors through its strong commitment to R&D and strategic partnerships, such as with SAP Ariba, to enhance its operations and product offerings. The company's goal is to improve health equity and access to care globally, working with communities to ensure that its medicines reach those in need.

Foster City, CaliforniaHeadquarters

1987Year Founded

$15,873.6MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Paid family time off and paid parental time off

Generous 401(k) contribution matching

Comprehensive medical plans that cover both physical and mental healthcare

Global Wellbeing Reimbursement

Time Off

Global Volunteer Day

Giving Together Program

Employee Support Programs

Flexible Work Options

Risks

Increased competition in HIV treatment from ViiV Healthcare's expanding drug portfolio.

Regulatory scrutiny over drug pricing could impact Gilead's U.S. market operations.

Patent expirations, like Truvada's, lead to increased generic competition and revenue loss.

Differentiation

Gilead's lenacapavir is recognized as the 2024 Breakthrough of the Year for HIV care.

Partnerships with LEO Pharma and Tubulis enhance Gilead's focus on inflammatory and cancer therapies.

Gilead's commitment to health equity initiatives like COMPASS and HepConnect sets it apart.

Upsides

Gilead's strategic partnerships expand its reach in inflammatory and oncology drug markets.

Investment in digital health technologies enhances Gilead's R&D and patient engagement.

Focus on sustainability improves Gilead's operational efficiency and corporate reputation.

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