[Remote] Sr. Director, Demand Generation at Dandy

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Dental, Healthcare, TechnologyIndustries

Requirements

10+ years of progressive experience in demand generation or performance marketing, ideally in high-velocity consumer technology or SMB software environments
Proven track record of driving significant pipeline growth in high-volume acquisition models
Deep expertise across paid acquisition, marketing analytics, and multi-channel campaign management
Experience leading global demand generation or performance marketing programs, with proven ability to scale across multiple markets
Strong financial acumen with extensive experience managing budgets and delivering measurable ROI
Analytical thinker with the ability to distill complex data into actionable strategies and decisions
Exceptional leadership, communication, and cross-functional collaboration skills, with a history of building strong partnerships with Sales
Resourceful problem-solver with the ability to prioritize initiatives based on business impact
Ability to design organizational structure, recruit top talent, and build leadership capability within the global demand generation function
Bonus: Experience in high-volume B2B or Direct-to-Consumer (D2C) performance marketing
Bonus: Outstanding professional references
Bonus: Relentlessly positive attitude and ability to thrive in a fast-paced environment

Responsibilities

Architect and execute a comprehensive, full-funnel demand generation strategy to accelerate pipeline and customer acquisition growth across segments
Lead, mentor, and scale a high-performing team globally, fostering a data-driven culture of accountability, experimentation, and continuous optimization
Own global demand generation budgets, KPIs, and OKRs — including lead volume, pipeline generation targets, conversion rates, and ROI
Develop and execute segment-specific strategies (SMB and enterprise) and global GTM programs tailored to regional market dynamics
Drive multi-channel campaigns across paid media (social, search, direct buys), direct mail, content marketing, lifecycle email, and events
Build and scale account-based marketing (ABM) programs in partnership with Sales to accelerate growth within strategic and enterprise accounts
Partner closely with Sales, Marketing Ops, and Revenue Ops to optimize lead handoff, enhance pipeline forecasting, and ensure tight alignment across the funnel
Collaborate with Product Marketing and Creative teams to deliver compelling, on-brand campaigns that resonate with target segments and personas
Evaluate, implement, and optimize MarTech tools to enhance scalability, efficiency, and performance
Implement attribution models and forecasting frameworks to optimize spend, improve predictability, and maximize pipeline contribution
Serve as a strategic partner to executive leadership, presenting insights, forecasts, and recommendations to guide company-wide growth strategy

Skills

Key technologies and capabilities for this role

Demand GenerationPaid MediaSocial AdvertisingSearch AdvertisingContent MarketingEmail MarketingDirect MailEventsAccount-Based MarketingABMGTM StrategyOKRsTeam LeadershipBudget ManagementPipeline Generation

Questions & Answers

Common questions about this position

What is the salary for the Sr. Director, Demand Generation role?

The salary is $222K.

Is this position remote?

Yes, the position is remote.

What experience is required for this role?

Candidates need 10+ years of progressive experience in demand generation or performance marketing, ideally in high-velocity consumer technology or SMB software environments, with a proven track record of driving significant pipeline growth.

What kind of team will I be leading in this role?

You will lead, mentor, and scale a high-performing team globally, fostering a data-driven culture of accountability, experimentation, and continuous optimization.

What makes a strong candidate for this position?

A strong candidate has deep expertise across paid acquisition, marketing analytics, and multi-channel campaign management, with experience in high-volume acquisition models in consumer tech or SMB software.

Dandy

Digital dental lab services and software

About Dandy

Dandy provides digital dentistry solutions to dental practices across the United States, enabling them to transition from traditional methods to modern digital techniques. Their services include digital scanning, design, and manufacturing of dental prosthetics such as dentures and implants. Dandy's proprietary Chairside software simplifies the scanning process, allowing dental professionals to perform complex procedures with greater accuracy and efficiency. Unlike competitors, Dandy offers their Chairside software for free, making it easier for practices to scan patients and submit lab cases. The company generates revenue through the manufacturing and sale of dental products based on these digital scans, along with providing clinical support and live scan feedback. Dandy's goal is to enhance patient experiences and improve operational efficiency for dental practices by facilitating the adoption of digital dentistry.

New York City, New YorkHeadquarters

2020Year Founded

$4.2MTotal Funding

SEEDCompany Stage

Enterprise Software, HealthcareIndustries

1,001-5,000Employees

Benefits

Medical, dental, & vision coverage

Parental planning

Mental health benefits

401(k) plan

PTO

Fitness reimbursements

Risks

Competition from established companies like Align Technology is increasing.

Data privacy concerns are rising with digitalization in the dental industry.

Rising raw material costs could impact Dandy's profit margins.

Differentiation

Dandy offers a unique end-to-end digital dental lab service.

Their Chairside software simplifies the scanning process for dental professionals.

Dandy provides free software, earning revenue from dental prosthetics sales.

Upsides

Growing demand for digital dental solutions aligns with Dandy's offerings.

Personalized dental care trend supports Dandy's customized prosthetics services.

AI integration in dental imaging complements Dandy's digital scanning technology.

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