Sr. Director - Consumer Marketing – Neuroscience at Eli Lilly and Company

Indianapolis, Indiana, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Pharmaceuticals, NeuroscienceIndustries

Requirements

Deep understanding of consumer insights (attitudes, behaviors, needs) and market insights (environment dynamics, treatment landscape, competitor strategies)
Expertise in localizing patient flow models, from/to beliefs, and behaviors for target consumer segments and sub-segments
Ability to co-shape US Consumer Strategy, including foundational value proposition, differentiators, headwinds, tailwinds, strategic choices, KPIs, goals, adjacent efforts, risks, and mitigation
Proficiency in defining Consumer Activation & Engagement Plans, including priority campaigns, programs, channels (PESO), personalization priorities, and KPIs
Experience building Therapeutic Area Content Strategy and US Consumer Claims from Global core claims and CCMEs
Skills in developing Campaign Strategy Briefs, Experience and Tactic Briefs, and briefing central capability teams (e.g., Consumer Creative & Advertising, Communications, Media) and agencies
Capability to own comprehensive, integrated consumer marketing plans, budgets, and goals
Ability to orchestrate execution across central capability teams for alignment, coherence, efficiency, and flywheel performance
Expertise in championing consumer insights, feedback, and experience throughout processes
Experience partnering with Consumer Creative & Advertising on campaign development, pre/during/postproduction, approvals, segment/channel/content pull-through, and OPDP processes
Knowledge of leading execution of Activation & Engagement efforts, MLRO approvals, Veeva, and lifecycle management
Accountability for performance of activation and consumer-driven leakage at treatment decision, partnering with BI teams
Strong collaboration with cross-functional colleagues (Global TA, US TA, GCO teams)
Coaching and developing top marketing talent
Advancing consumer marketing capabilities to be fit-for-future
Consumer-obsessed therapeutic area strategist, creative marketing operator, and practical change maker

Responsibilities

Partner with Global and US Marketing Teams to develop deep understanding of consumer and market insights
Lead localization of patient flow model and from/to beliefs and behaviors for target consumer segments and sub-segments
Co-shape US Consumer Strategy with TA Consumer Leader, Brand Leader(s), and Patient Experience Senior Director
Define Consumer Activation & Engagement Plans – priority campaigns, programs, channels (PESO), personalization, KPIs
Lead development of Therapeutic Area Content Strategy and specific US Consumer Claims
Develop Campaign Strategy Briefs and brief central capability teams and agencies
Lead development of Experience and Tactic Briefs for Activation & Engagement efforts beyond core campaigns
Own comprehensive, integrated consumer marketing plan, budget, and goals
Orchestrate execution across central capability teams for alignment to strategy, coherence, efficiency, and flywheel performance
Champion consumer insights, feedback, and experience throughout processes
Partner with Consumer Creative & Advertising on campaign development, production processes, approvals, segment/channel/content execution, and OPDP representation
Lead execution of Activation & Engagement efforts beyond core campaigns and derivations of core tactics
Lead related MLRO approvals, Veeva, and lifecycle management
Accountable for performance of activation and consumer-driven leakage at treatment decision; partner with BI
Collaborate with cross-functional colleagues (particularly Global TA, US TA, GCO teams)
Coach and develop top marketing talent
Advance consumer marketing capabilities to be fit-for-future
Shape US Consumer Brand & Experience Strategy
Lead planning, execution, and performance management of Activation & Engagement efforts
Integrate and orchestrate execution across central capability teams (Consumer Creative & Advertising, Communications, Media, Digital)
Drive flywheel performance across channels (PESO)

Skills

Consumer Marketing

Brand Strategy

Campaign Strategy

Consumer Insights

Market Insights

Marketing Planning

Execution Management

Performance Management

Digital Marketing

Media Strategy

Creative Advertising

Communications

Talent Development

Cross-functional Collaboration

Eli Lilly and Company

Develops and delivers prescription medicines globally

About Eli Lilly and Company

Eli Lilly and Company is a global pharmaceutical company that focuses on discovering, developing, and delivering medicines to improve health. The company has a long history of scientific achievements, including the creation of insulin, the first life-saving treatment for diabetes. Lilly's operations involve extensive research and development to create new medications and enhance existing ones, ensuring they are safe and effective. Their products are primarily prescription medicines sold to healthcare providers for various medical conditions, including diabetes, cancer, and pain management. What sets Lilly apart from its competitors is its strong commitment to ethical practices and the protection of its products from counterfeiting. The company's goal is to enhance lives through innovative medical solutions while maintaining high standards of quality and ethics.

Indianapolis, IndianaHeadquarters

1876Year Founded

$1,180.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Competition from Novo Nordisk's Ozempic may impact tirzepatide's market share.

Potential construction delays in Indiana could affect GLP-1 drug production timelines.

Regulatory challenges may hinder Kisunla's expansion in new Alzheimer's markets.

Differentiation

Eli Lilly's rich history includes the first life-saving insulin treatment.

Lilly's strategic partnerships enhance its position in neurodegenerative disease treatments.

FDA approval of Zepbound opens new therapeutic markets for sleep disorder treatments.

Upsides

Lilly's $9 billion complex in Indiana boosts GLP-1 drug production capacity.

Kisunla's approval in China expands Lilly's Alzheimer's treatment market in Asia.

Collaboration with EVA Pharma enhances Lilly's reputation as socially responsible.

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