Sr. Director, Analytics at Tombras

Knoxville, Tennessee, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, MarketingIndustries

Requirements

Prior experience in media analytics, especially digital media
7+ years of experience in media, marketing, or a related field
5+ years of experience in Analytics
At least 2+ years of experience in a managerial role

Responsibilities

Lead assigned teams in the planning, execution, evaluation, and effective communication of data-driven, digital marketing results and actionable insights
Develop and implement holistic, cross-channel measurement and testing plans
Ensure timely and accurate delivery of analysis across assigned client accounts
Lead team in the development and execution of campaign measurement and data strategies
Develop Analytics talent on the team
Promote and develop a culture of best-in-class customer service for clients, partners, and internal stakeholders by understanding needs, translating them into creative solutions, and delivering with diligence and urgency
Develop and execute frameworks to guide complex projects
Develop and execute cross-channel media measurement and testing plans
Consult with colleagues and clients on measurement strategies and techniques
Ensure appropriate analytics integration into all agency production processes
Lead client communications to simply and effectively convey results, efficiencies, opportunities, and optimizations that have driven business results

Skills

Media Analytics

Digital Media

Marketing Analytics

Data Analysis

Cross-Channel Measurement

Campaign Measurement

Data Strategy

Analytics Leadership

Tombras

Full-service digital advertising and analytics agency

About Tombras

Tombras is a full-service agency specializing in digital advertising, leveraging data analytics and creative strategies to drive business results for clients across various industries. The company is known for its expertise in connecting data and creativity to achieve impactful outcomes, utilizing technologies such as data analytics and creative strategies for digital advertising.

New York City, New YorkHeadquarters

1946Year Founded

VENTURE_UNKNOWNCompany Stage

Consulting, Consumer SoftwareIndustries

11-50Employees

Benefits

Unlimited Paid Time Off

Generous parental leave

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

401(k) Retirement Plan

Risks

AI-driven marketing platforms increase competition for traditional strategies.

Ad-blocking technology reduces digital advertising effectiveness.

Stricter privacy regulations limit consumer data collection for targeted advertising.

Differentiation

Tombras leverages AI-driven personalization to enhance customer engagement and conversion rates.

The company integrates augmented reality to create immersive advertising experiences.

Tombras focuses on sustainability in marketing, appealing to environmentally conscious consumers.

Upsides

Short-form video content offers new engagement opportunities with younger audiences.

Data analytics and machine learning optimize ad spend and improve campaign efficiency.

Increased focus on AI-driven personalization enhances campaign effectiveness.

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