Sr. Director, Analytics at Tombras

Knoxville, Tennessee, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, MarketingIndustries

Requirements

Prior experience in media analytics, especially digital media
7+ years of experience in media, marketing, or a related field
5+ years of experience in Analytics
At least 2+ years of experience in a managerial role

Responsibilities

Lead assigned teams in the planning, execution, evaluation, and effective communication of data-driven, digital marketing results and actionable insights
Develop and implement holistic, cross-channel measurement and testing plans
Ensure timely and accurate delivery of analysis across assigned client accounts
Lead team in the development and execution of campaign measurement and data strategies
Develop Analytics talent on the team
Promote and develop a culture of best-in-class customer service for clients, partners, and internal stakeholders by understanding needs, translating them into creative solutions, and delivering with diligence and urgency
Develop and execute frameworks to guide complex projects
Develop and execute cross-channel media measurement and testing plans
Consult with colleagues and clients on measurement strategies and techniques
Ensure appropriate analytics integration into all agency production processes
Lead client communications to simply and effectively convey results, efficiencies, opportunities, and optimizations that have driven business results

Skills

Key technologies and capabilities for this role

Media AnalyticsDigital MediaMarketing AnalyticsData AnalysisCross-Channel MeasurementCampaign MeasurementData StrategyAnalytics Leadership

Questions & Answers

Common questions about this position

What is the location for this role and is remote work an option?

The position is based in Knoxville, with relocation assistance that may be provided.

What experience is required for the Sr. Director, Analytics role?

Candidates need 7+ years in media, marketing or a related field, 5+ years in Analytics, at least 2+ years in a managerial role, and prior experience in media analytics, especially digital media.

What is the salary or compensation for this position?

This information is not specified in the job description.

What does the company culture emphasize for this role?

The role promotes a culture of best-in-class customer service for clients, partners, and internal stakeholders among the team.

What makes a strong candidate for this Sr. Director position?

A strong candidate has extensive experience in analytics and media, proven leadership in managing teams, and skills in developing talent and delivering data-driven insights.

Tombras

Full-service digital advertising and analytics agency

About Tombras

Tombras is a full-service agency specializing in digital advertising, leveraging data analytics and creative strategies to drive business results for clients across various industries. The company is known for its expertise in connecting data and creativity to achieve impactful outcomes, utilizing technologies such as data analytics and creative strategies for digital advertising.

New York City, New YorkHeadquarters

1946Year Founded

VENTURE_UNKNOWNCompany Stage

Consulting, Consumer SoftwareIndustries

11-50Employees

Benefits

Unlimited Paid Time Off

Generous parental leave

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

401(k) Retirement Plan

Risks

AI-driven marketing platforms increase competition for traditional strategies.

Ad-blocking technology reduces digital advertising effectiveness.

Stricter privacy regulations limit consumer data collection for targeted advertising.

Differentiation

Tombras leverages AI-driven personalization to enhance customer engagement and conversion rates.

The company integrates augmented reality to create immersive advertising experiences.

Tombras focuses on sustainability in marketing, appealing to environmentally conscious consumers.

Upsides

Short-form video content offers new engagement opportunities with younger audiences.

Data analytics and machine learning optimize ad spend and improve campaign efficiency.

Increased focus on AI-driven personalization enhances campaign effectiveness.

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