Sr. Data Product Manager at Vanguard

Charlotte, North Carolina, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, MarketingIndustries

Requirements

8+ years of related business experience, including 3+ years leading large cross-functional teams on major organizational projects
Strong marketing acumen with experience in Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA)
Proven ability to influence strategic planning and provide data-backed recommendations
Undergraduate degree required; graduate degree preferred

Responsibilities

Own Product Strategy & Roadmap: Define and execute the strategy for multiple marketing data products or one enterprise-impact solution, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA)
Lead Design Iterations & Optimization: Continuously refine products based on performance insights and evolving business needs
Cross-Functional Collaboration: Establish best practices that improve customer engagement and conversion, ensuring initiatives align with ROI targets
Stakeholder Management: Drive alignment across senior stakeholders and cross-functional teams by translating complex data strategies into actionable roadmaps; build trust through proactive communication and expectation management
End-to-End Product Lifecycle: Lead from market research and competitive analysis to defining data-driven features and implementation plans that improve marketing performance
Analytics-Driven Decision Making: Apply advanced analytics (qualitative and quantitative) to optimize marketing funnels and user experience
Innovation & Special Projects: Support initiatives in marketing analytics, personalization, and customer acquisition strategies
Scrum & Analyst Partnership: Work closely with Discovery Analysts and Scrum Teams to ensure backlog refinement, sprint planning, and delivery of prioritized features
Marketing Technology Integration: Champion best practices for scalable, automated campaign execution and marketing tech stack integration

Skills

Key technologies and capabilities for this role

Product ManagementData ProductsMarketing AnalyticsAudience SegmentationAttribution ModelsMarketing Mix ModelingMulti-Touch AttributionStakeholder ManagementScrumAgileRoadmap PlanningAnalyticsMarket Research

Questions & Answers

Common questions about this position

What experience is required for the Senior Data Product Manager role?

Candidates need 8+ years of related business experience, including 3+ years leading large cross-functional teams on major organizational projects, strong marketing acumen with experience in MMM and MTA, and proven ability to influence strategic planning with data-backed recommendations. An undergraduate degree is required, with a graduate degree preferred.

Is visa sponsorship available for this position?

Vanguard is not offering visa sponsorship for this position.

What are the preferred skills for this role?

Preferred skills include familiarity with marketing technology and automation platforms, awareness of data engineering and integration principles, and experience with product management tools like Jira, Aha!, Rally, and Azure DevOps for managing Epics, Features, and Stories.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

Vanguard

Client-owned investment management firm offering low-cost funds

About Vanguard

Vanguard provides financial services with a focus on investment management. The company offers a variety of products, including mutual funds, exchange-traded funds (ETFs), individual retirement accounts (IRAs), and 401k rollovers, aimed at individual investors, financial advisors, and institutions. Vanguard's unique ownership structure means it is owned by its funds, which are in turn owned by the clients, allowing it to prioritize the needs of its investors over external shareholders. This model enables Vanguard to offer low-cost investment options, as it primarily earns revenue through management fees that are generally lower than industry standards. Additionally, Vanguard provides personalized investment advisory services, charging fees based on the assets managed. The company's goal is to help clients grow their wealth and achieve their financial objectives through effective investment strategies, while maintaining a competitive performance track record.

Kline Township, PennsylvaniaHeadquarters

1975Year Founded

SECONDARYCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees

Benefits

Best-in-class medical, dental & vision coverage

Onsite health clinic & fitness center

Health Smart Rewards program

Vanguard Retirement Savings Plan

Education Benefits

PTO

Family Planning Benefist

Parental leave

Personal development opportunities

Volunteer Time Off

Risks

Competition from AI-driven platforms like Writer challenges Vanguard's traditional advisory services.

Vanguard's stake in Steelcase exposes it to the volatile furniture market.

New active bond ETFs may struggle in a low-yield environment with increasing competition.

Differentiation

Vanguard is client-owned, aligning its interests with investors, unlike traditional firms.

The firm offers low-cost investment products, making it attractive to cost-conscious investors.

Vanguard's ownership structure allows it to focus on long-term investor value.

Upsides

Vanguard's new active bond ETFs offer diversified, low-cost fixed income options.

The acquisition of Steelcase shares diversifies Vanguard's portfolio into the furniture industry.

Launching the International Dividend Growth Fund appeals to investors seeking sustainable dividend growth.

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