Sr. Manager, Channel Marketing
1PasswordSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
CybersecurityIndustries
Requirements
- Strong understanding of cybersecurity market trends and opportunities
- Insights into the Southeast market, including local partner dynamics
- Proficiency in developing and influencing key partner relationships
- Expertise in crafting and implementing partner go-to-market strategies
- Ability to train and support partners in selling products effectively
- Skills in conducting thorough account reviews and strategizing for improvement
- Experience leveraging internal teams for optimal execution of partner strategies
Responsibilities
- Identify and invest in strong partners based on success, potential, and strategic alignment with company goals
- Develop GTM plans mapping partner strengths to opportunities, tailored to their business models and deal history
- Equip partners with tools and knowledge to effectively present and sell Recorded Future's products
- Collaborate in organizing and executing marketing events, aligning strategies to maximize lead generation
- Conduct regular account reviews with partners to strategize for increased GTM plan effectiveness
Skills
Cybersecurity
GTM Strategy
Partner Enablement
Account Management
Strategic Relationship Building
Sales Training
Marketing Events
Recorded Future
Provides machine-readable threat intelligence solutions
About Recorded Future
Recorded Future provides threat intelligence in the cybersecurity industry by gathering and analyzing information about potential threats to organizations. Their intelligence is delivered in a machine-readable format, making it easy for clients like threat analysts and security teams to integrate with their existing systems. Unlike competitors, Recorded Future focuses on partnerships with Value Added Resellers (VARs) to enhance their offerings and provide comprehensive support. The company's goal is to help organizations lower the risk of cyber attacks through effective threat intelligence.
Somerville, MassachusettsHeadquarters
2009Year Founded
$57.1MTotal Funding
ACQUISITIONCompany Stage
CybersecurityIndustries
1,001-5,000Employees
Benefits
Professional development and career advancement
Flexible work environment, be yourself
Generous vacation policy
Wellness programs
Company outings
Competitive compensation and benefits
Free snacks, drinks, and coffee in the office
Parental leave program
Environmentally conscious
Risks
Integration challenges with Mastercard's systems could delay synergy realization post-acquisition.
The acquisition may shift strategic priorities, alienating clients preferring independent operations.
Competitive pressures from European cybertech firms may impact the Filigran partnership.
Differentiation
Recorded Future offers machine-readable threat intelligence for seamless integration with security systems.
The company indexes data from open, dark web, and technical sources for comprehensive insights.
Recorded Future partners with VARs, enhancing their reach and providing hands-on support.
Upsides
Mastercard's acquisition enhances Recorded Future's AI capabilities for improved cybersecurity services.
Integration with XDR platforms offers a comprehensive security approach for Recorded Future.
The rise of zero-trust models allows Recorded Future to tailor its threat intelligence offerings.
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