Sr. Associate- Digital Marketing at Zeta

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, BankingIndustries

Requirements

Proven experience in B2B performance marketing across Google Ads, YouTube, and LinkedIn
Strong analytical ability and comfort with data-led optimisation
Deep understanding of B2B funnels, demand generation, and lead qualification
Proficiency in GA4, Google Tag Manager, HubSpot, and LinkedIn Insights
Ability to collaborate effectively with creative, web, and content teams
Clear, confident communication with the ability to tell stories through data
Curious, creative, and performance-focused mindset
3–5 years of experience in B2B performance marketing, ideally in SaaS, fintech, or technology sectors
Strong grasp of paid media attribution and end-to-end lead tracking
Expertise in the Google marketing ecosystem and LinkedIn Ads
Experience managing campaign budgets and presenting ROI-driven insights to leadership

Responsibilities

Design and run full-funnel performance campaigns across Google Search, Display, YouTube, LinkedIn, and LinkedIn Communities
Develop data-driven strategies that attract, engage, and convert decision-makers in the B2B space
Manage audience segmentation, creative testing, and tracking to ensure every campaign delivers measurable outcomes
Partner with content, design, and product marketing teams to build high-performing ads, landing pages, and lead magnets for each funnel stage
Monitor campaign performance daily, analyse key metrics (CTR, CPL, ROAS, conversions), and optimise for continuous improvement
Use Google Tag Manager, GA4, and LinkedIn Campaign Manager to implement tracking and attribution that show real business impact
Build remarketing and lookalike campaigns to re-engage high-intent audiences
Manage campaign budgets efficiently, balancing scale with ROI
Work with marketing automation and CRM systems like HubSpot to connect paid campaigns with lead scoring and nurturing workflows
Experiment with new formats, targeting approaches, and bidding strategies to improve campaign efficiency
Present performance reviews with clear insights, learnings, and next steps

Skills

Google Search

Google Display

YouTube Ads

LinkedIn Ads

Google Tag Manager

GA4

LinkedIn Campaign Manager

HubSpot

Zeta

Cloud-native payment card processing platform

About Zeta

Zeta provides a platform for payment card processing that is designed for banks, financial institutions, and fintech companies. Their main product, the Omni Stack, allows clients to easily create and manage digital credit, debit, and prepaid card programs. This platform works by integrating with existing systems through APIs, which helps streamline the payment processing experience. Zeta stands out from its competitors by focusing on cloud-native solutions and ensuring compliance with important regulations, which helps build trust with their clients. The company's goal is to make payments seamless and less noticeable in everyday transactions, moving towards a future where payments are 'invisible'.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$369.6MTotal Funding

LATE_VCCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Risks

Competition from fintech startups may erode Zeta's market share.

Data privacy concerns could arise as Zeta expands globally.

Dependence on key partnerships like Sparrow poses risks if disrupted.

Differentiation

Zeta's Tachyon platform powers Sparrow's top-rated credit card for underserved markets.

Zeta's Omni Stack enables rapid launch of digital card programs for financial institutions.

Zeta is recognized for compliance with ISO IEC 27001, PCI DSS 4.0, and SOC 2 Type 2.

Upsides

Zeta's partnership with Sparrow opens new revenue streams in underserved markets.

Zeta's technology receives high ratings, enhancing brand reputation and customer trust.

Recognition by Celent boosts Zeta's market positioning for US banks and credit unions.

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