Sr. Associate, Brand Marketing at Home Chef

Chicago, Illinois, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Food & BeverageIndustries

Requirements

Candidates should possess a four-year degree in a related field such as Marketing, have over 2 years of experience in a fast-paced environment within digital marketing, brand management, CPG, manufacturing, data analytics consulting, or finance, and demonstrate strong proficiency in Excel/Google Sheets. Required skills include professional communication, relationship building, independent problem-solving, intellectual curiosity, and a results-driven approach, with previous marketing and project management experience being preferred.

Responsibilities

The Sr. Associate, Brand Marketing will support the e-commerce business growth, focusing on new customer acquisition by executing multi-channel creative requests, developing timelines, and communicating with stakeholders. This role involves managing paid creative development for the Kits business, including brief development and approvals, and bringing marketing strategy to life by owning the brand calendar, copy deliverables, and merchandising. Additionally, the position requires leading competitive and trends reviews, developing insights, and applying learnings to improve acquisition efforts.

Skills

Brand Marketing

E-commerce

Multi-channel Marketing

Facebook

Instagram

YouTube

Direct Mail

Affiliate Marketing

Influencer Marketing

TikTok

Email Marketing

Creative Development

Campaign Management

Customer Feedback

Strategic Growth

Home Chef

Meal kit delivery service with fresh ingredients

About Home Chef

Home Chef provides a meal kit delivery service that sends fresh ingredients and easy-to-follow recipes directly to customers' homes. This service is designed for busy individuals and families who want the convenience of home-cooked meals without the need for meal planning or grocery shopping. Customers subscribe to various meal plans that cater to their dietary preferences, receiving a weekly box with pre-portioned ingredients and step-by-step instructions for preparing meals. Home Chef stands out from competitors by offering a diverse menu that includes a wide range of meal options, ensuring there is something for everyone. The company's goal is to save time and reduce the stress of meal preparation while delivering high-quality ingredients and delicious recipes, making it easier for modern households to enjoy home-cooked meals.

Chicago, IllinoisHeadquarters

2013Year Founded

$55.4MTotal Funding

ACQUISITIONCompany Stage

Food & Agriculture, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Vision insurance

Dental insurance

Health insurance

401(k) match

Casual wear

Weekly credit toward lunch provided

Produce and snacks

Employee discount

Life insurance

Disability insurance

Fun workspace

FSA

Flexible hours

Flexible PTO

Risks

Increased competition from new meal kit services like Gobble and EveryPlate threatens market share.

Environmental concerns over plastic packaging may lead to customer backlash.

Supply chain disruptions could affect ingredient availability and quality, impacting customer satisfaction.

Differentiation

Home Chef offers diverse meal plans catering to various dietary preferences and needs.

Partnerships with popular franchises like PAW Patrol and Bluey attract families and young audiences.

Sustainability initiatives, including food rescue programs, align with growing consumer eco-consciousness.

Upsides

Rising demand for meal kits with unique dietary options boosts Home Chef's menu expansion.

Collaborations with media franchises enhance brand visibility and customer engagement.

Growing popularity of subscription services supports Home Chef's business model and customer retention.

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