Sr. Analytics Lead at Viral Nation

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Digital Advertising, Social MediaIndustries

Requirements

Marketing or agency experience is a huge asset for this role
Bachelor's or Master's degree in a relevant field (e.g., Social Sciences or data-centric fields like Statistics, Data Science, Business Analytics)
5+ years of experience in research and analytics
Expertise in primary and secondary research, including but not limited to: brand tracking, brand strategy, brand lift studies, regression modeling/Market Mix Modeling, social listening, and digital/site analytics
Proficiency in Python, SQL, Google Cloud Platform, Sigma, BigQuery, and other relevant analytics tools
Excellent communication and collaboration skills, with the ability to convey complex insights to both technical and non-technical stakeholders

Responsibilities

Independently conduct and oversee primary and secondary research studies from end to end, from client scoping (budgeting, opportunity sizing), design, execution, analysis, reporting, to strategy implementation
Collaborate closely with client account and service teams to understand client objectives, reporting requirements, and preferences to develop best-in-class measurement that gives clients insight into their social-first strategy
Work alongside a client service leader to improve their data strategy and their clients’ ROI by operationalizing reporting and insights
Grow a client portfolio alongside a Client Lead and Strategy through the lens of best-in-class measurement and data-driven decision making that are designed to inform brand strategy
Lead the development of a measurement product including requirements gathering, documentation, methodology, socialization, and continuous improvement
Mentor and guide junior team members, providing support, knowledge sharing, and fostering a culture of continuous learning and development
Lead thought leadership initiatives by crafting engaging and well-researched white papers, articles, case studies, and other thought leadership content that showcases our expertise, addresses industry challenges, and provides valuable insights
Develop and democratize campaign and study insights by designing efficient data collection and reporting systems, structured databases, and custom designed dashboards and presentations
Stay updated on industry trends, emerging technologies, and best practices in marketing analytics and research methodologies

Skills

Analytics

Data Analysis

Research Studies

Primary Research

Secondary Research

Data Storytelling

Strategy Implementation

Client Collaboration

Reporting

Measurement

Viral Nation

Influencer and social media marketing agency

About Viral Nation

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses proprietary technologies, including machine learning and AI, to assist clients in transitioning to a social-first approach. What makes Viral Nation different is its ability to combine paid and organic marketing strategies, adapting to changes in social media algorithms for better results. The goal is to help clients achieve measurable growth in return on ad spend (ROAS) and reduce customer acquisition costs (CAC).

Chicago, IllinoisHeadquarters

2014Year Founded

$178.3MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

201-500Employees

Risks

Increased competition from agencies like Clear Digital challenges Viral Nation's market position.

Over-reliance on gaming content may limit diversification into other sectors.

High expectations from influencer attendees at Cannes Lions could strain resources.

Differentiation

Viral Nation uses AI to enhance influencer marketing and brand safety solutions.

The company integrates paid and organic marketing for maximum social media impact.

Viral Nation partners with top studios for innovative content creation and distribution.

Upsides

Growing demand for AI-driven influencer marketing boosts Viral Nation's service appeal.

Partnerships with Vertiqal Studios and Wind Sun Sky expand content creation opportunities.

Recognition at SXSW and Cannes Lions enhances Viral Nation's industry reputation.

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