Sr. Analyst, Ad Measurement & Insights at The Walt Disney Company

Mexico City, Mexico City, Mexico

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Media, AdvertisingIndustries

4+ years of proven experience in media research, consumer insights, or marketing analytics
Degree in Marketing, Market Research, Social Sciences, Statistics, Data Analytics or related fields
Advanced proficiency in English (both written and spoken are mandatory)
Measurement tools: intermediate knowledge of campaign tools such as Brand Lift studies, Attention Metrics, Marketing Mix Modeling (MMM), and creative testing
Familiarity with syndicated research platforms such as TGI, GWI, Comscore, Kantar Cross-Platform View, Adobe Analytics, etc
Strong ability to translate business needs into research designs and actionable insights

Develop research-driven insights to refine the sales narrative for streaming services, directly supporting commercial strategies
Provide data-backed information to support advertising sales across Streaming, Linear TV, Digital, Events and more
Use qualitative and quantitative data to position TWDC platforms as strong, revenue-generating media environments
Lead ad hoc research initiatives with external vendors, ensuring alignment with business needs and high-quality execution
Interpret data and create compelling storylines in presentations that drive internal understanding and external persuasion
Monitor, analyze and synthesize insights from syndicated tools (such as GWI, Comscore, Kantar), social listening and primary research
Represent the research team in meetings with internal stakeholders and clients, helping shape measurement-based solutions
Design and present studies on campaign effectiveness and brand impact, using methodologies such as Brand Lift, creative testing and segmentation
Strategic presentations tailored to internal teams and client needs
Insight-driven storytelling that clearly communicates commercial value
Sales arguments and audience segmentation narratives using tools such as TGI, GWI, Kantar and Comscore
Campaign measurement reports using Brand Lift, Attention Metrics and other methodologies
Ad hoc documents supporting commercial planning, pitch development and post-campaign analysis