Specjalistka/Specjalista ds. Digital CRM (Santander Consumer Bank) at Santander

Wrocław, Lower Silesian Voivodeship, Poland

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Banking, Financial ServicesIndustries

Requirements

Minimum 3 years of experience in managing marketing projects in a role related to digital communication
Ability to independently lead complex activities in the area of communication
Minimum 3 years of experience in creating content adapted to mobile devices
Initiative and effectiveness in seeking new solutions and optimizing existing activities
Experience backed by successes in projects related to omnichannel communication principles and Real Time Marketing
Customer-centricity and holistic approach to "customer experience"
Interest in new technologies and ability to use them in practice
Ability to analyze and optimize activities based on KPIs, including drawing conclusions from errors
Readiness to contribute fresh ideas and perspectives on communication effectiveness
Analytical thinking skills and working with data in the context of communication activities
Communicative level of English
Very good knowledge of MS Office package
Nice to have: Knowledge of communication platforms, e.g., Salesforce Marketing Cloud Personalization, Data Cloud
Nice to have: Own interesting portfolio (e.g., letters, emails, banners, MMS)

Responsibilities

Creating and executing CRM strategy primarily in the mobile app, but also in other direct marketing channels (e.g., push, SMS, email)
Managing the full campaign cycle: planning, targeting, testing, analyzing results, and optimization
Ongoing analysis of results and actively recommending optimizations
Testing new solutions in digital communication channels (mobile app, www remarketing)
Supporting CRM Digital Manager in current tasks (backup), and collaborating with data, performance, product, and IT teams to develop tools, segmentation, and better use of data
Constant analysis of data and user behaviors (inferring, reporting) to increase retention, engagement, and customer lifetime value (CLV)
Monitoring CRM activity effectiveness against P&L goals and business KPIs
Participation in building strategy for known customer communication (CRM) area through:
Effective building of customer relationships from acquisition onwards throughout the customer lifecycle
Managing content lifecycle
Developing digital communication channels – Push, Inapp, Whatsapp, RTM remarketing – ultimately using Salesforce tool
Participation in designing, developing, and implementing functional, automated omnichannel campaigns on the Salesforce platform (Marketing Cloud, Marketing Cloud Personalization)

Skills

CRM

Digital Marketing

Mobile App

Push Notifications

SMS

Email Marketing

Salesforce

Marketing Cloud

Data Analysis

User Behavior Analysis

Omnichannel Campaigns

Remarketing

Segmentation

A/B Testing

KPI Monitoring

Santander

Provides banking, investment, and insurance services

About Santander

Santander Bank provides a variety of financial services to individuals, small businesses, and large corporations in the United States. Its offerings include savings and checking accounts, loans, credit cards, and investment products. The bank also has specialized services through Santander Investment Services and insurance products via Santander Securities LLC. Santander stands out from its competitors by focusing on community growth, committing $13.6 billion to support initiatives like the 'Cultivate Small Business' program, which aids early-stage entrepreneurs, especially from underrepresented groups. The bank generates revenue through interest on loans, service fees, and commissions, while promoting responsible banking practices and financial education. Santander's goal is to empower individuals and businesses, enhance community prosperity, and provide comprehensive financial solutions.

Boston, MassachusettsHeadquarters

1902Year Founded

$75MTotal Funding

POST_IPO_DEBTCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees

Benefits

Health, dental, & vision

401k

Flexible PTO

Parental & sick leave

Discounts: technology, travel, auto, fitness, & tuition

Risks

ISO 20022 transition may challenge smaller business partners.

'Quishing' attacks pose a growing threat to consumer security.

Openbank faces competition in the U.S. high-yield savings market.

Differentiation

Santander's Openbank offers a 5.00% APY high-yield savings account nationwide.

The bank's Inclusive Communities Plan pledges $13.6 billion for community initiatives.

Santander's ISO 20022 adoption enhances operational efficiency and data management.

Upsides

Openbank's high-yield savings account attracts more U.S. customers.

Santander's renewable energy financing highlights commitment to sustainable investments.

Proactive cybersecurity measures enhance customer trust and protect digital assets.

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