Specialist, Strategy & Analytics at Influential

Midwest City, Oklahoma, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Influencer Marketing, Marketing, TechnologyIndustries

Requirements

3+ years of experience in media, strategy, or influencer marketing
Forward-thinking with a balance of analytical rigor and creative curiosity
Strong working knowledge of influencer platforms and social trends
Proven ability to present ideas and insights with clarity and impact
Excellent communication skills and a collaborative, solutions-first mindset
Self-starter who thrives in fast-paced, collaborative environments
Comfortable working in cross-functional conversations and managing multiple projects simultaneously
Strong proficiency in Microsoft Office/Google Suite
Expertise in audience research tools such as GWI, Demographics Pro, and StatSocial
Experience constructing Boolean queries and using social listening tools (i.e. Netbase, Brandwatch, Infegy, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
Experience with survey design and quantitative survey analysis

Responsibilities

Partner with teams to develop campaign strategies grounded in insights and aligned with client KPIs
Shape campaign strategy grounded in behavioral insights, platform dynamics, and performance data
Identify trends and opportunities using social listening, platform analytics, audience segmentation, and campaign benchmarking
Collaborate with Creative and Creator to develop insight-led narratives and content frameworks
Collaborate with internal teams to bring strategic plans to life
Interpret campaign data to deliver actionable insights, optimizations, and recommendations
Help lead the post-campaign recap process and translate results into clear, compelling stories for clients
Leverage tools such as GWI, Netbase, Demographics Pro, and survey platforms to inform audience segmentation and campaign strategies
Collaborate across functions to improve planning processes, elevate creative briefs, and integrate data storytelling into every stage of the campaign
Stay current on digital trends, platform innovations, and cultural insights to inform client strategy

Skills

Influencer Marketing

Social Media Analytics

Campaign Strategy

Data Analysis

Behavioral Insights

TikTok

Instagram

Facebook

KPIs

Client Solutions

Influential

AI-driven influencer marketing platform for brands

About Influential

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.

Las Vegas, NevadaHeadquarters

2013Year Founded

$48.1MTotal Funding

CONVERTIBLECompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Risks

Publicis acquisition may shift company culture, affecting client relationships.

AI-generated content could disrupt traditional influencer marketing models.

Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

Differentiation

Influential leverages AI to match brands with over 3.5 million influencers.

The platform focuses on advanced metrics like sales lift and ROAS for campaigns.

Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

Upsides

Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.

AI tools enable scalable, cost-effective content creation for influencers.

Partnership with UniComm Media Group expands reach to Hispanic audiences.

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