Specialist, Jordan Communications, GC at Nike

Shanghai, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Fashion, SneakersIndustries

Requirements

Sense and potential for strategic vision and fully integrated communications strategy
Ability to work collaboratively in a cross-functional and cross-categorical matrix organizational structure
Strong industry/culture insight and broad experience to build and connect with media and influencer communities
4+ years of working experience, preferably at global brands
Strong English/presentation/PPT or Keynote skills
Passion for sport and sneaker industry
Competency in managing styling and shooting on sets with good judgement on style and art direction for content creation

Responsibilities

Support Jordan Communications team in developing long-term communications strategy and execution to engage media and influencers for Jordan narrative story, building brand narrative and key products among external and internal audiences
Support team leader in planning and implementing long-term, seasonal, campaign-based Jordan Communications strategy and projects to build the brand and products among external and internal audiences (including brand, product, corporate, employee, marketplace stories)
Work closely with wider teams (Geo Comms, GC Jordan brand/function, global Comms) to manage implementation of communications strategy that engages, inspires, and informs audiences across the market
Maintain and explore solid media relationships with sneaker, lifestyle, fashion media and influencers, leveraging extensive communications background and deep expertise in media strategy
Support team leader in managing agencies, ordering product samples, and handling daily logistics

Skills

Key technologies and capabilities for this role

Communications StrategyMedia RelationsInfluencer EngagementEnglishPresentation SkillsPPTKeynoteArt DirectionContent CreationStylingShooting

Questions & Answers

Common questions about this position

What experience level is required for this role?

The position requires 4+ years of working experience, preferably at global brands.

What key skills are needed for this position?

Candidates need a strategic vision for integrated communications, ability to collaborate in a matrix structure, strong industry/culture insights for media and influencers, English/presentation/PPT skills, passion for sports and sneaker industry, and competency in managing styling and shooting.

Who will I be working with in this role?

You'll report to the Director of Jordan Communications in GC and work closely with communications peers at Global and Geo levels, Jordan FOP, brand marketing, sports marketing teams, and key stakeholders across the enterprise as part of the Greater China Brand Communications team.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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