Social Media Specialist at Universal Music Group

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

2-3 years of proven experience creating and editing short-form video (portfolio or social media links required)
Experience in forming strategic marketing partnerships with influencers, visual creators, and brands
Creative thinker with the ability to quickly adapt ideas into content that resonates with diverse audiences
Strategic marketer driven by innovation, with understanding of effective communication and measuring results
Analytical mindset with ability to interpret performance metrics and pivot strategies
Skilled in video editing tools (CapCut, Premiere Pro, Final Cut, or similar) and basic design (Canva/Adobe Suite)
Copywriting skills with sharp sense of digital tone and trend fluency
Not afraid of challenges, working with big personalities, and multiple teams
Flexible

Responsibilities

Ideate, script, film, and edit short-form content optimized for TikTok, Instagram Reels, and YouTube Shorts
Stay on top of trending audio, formats, and cultural moments to quickly create reactive content
Manage the end-to-end short-form content pipeline from brainstorming to publishing
Collaborate with internal teams to align content with brand storytelling and campaign goals
Work closely with artists and management teams to understand and articulate creative vision across social content
Research, identify, and pitch innovative influencer and creator marketing opportunities
Build and maintain relationships with creators, ensuring authentic partnerships and collaborations
Track and analyze content performance, providing insights to inform creative strategy
Experiment with new creative formats, editing techniques, and platform tools to drive engagement
Maintain strong understanding of digital culture, memes, and evolving online communities
Maintain deep knowledge of social media platforms (TikTok, Instagram, YouTube, Facebook, Reddit, Discord, Pinterest, X/Twitter, Snapchat, etc.)
Ensure content feels platform-native, relevant, and competitive in today’s digital landscape

Skills

Key technologies and capabilities for this role

TikTokInstagram ReelsVideo EditingContent IdeationScriptingFilmingShort-form ContentSocial Media Strategy

Questions & Answers

Common questions about this position

What are the main responsibilities of the Social Media Specialist role?

The role involves ideating, scripting, filming, and editing short-form content for TikTok, Instagram Reels, and YouTube Shorts, managing the content pipeline, collaborating with teams and artists, pitching creator partnerships, and analyzing performance.

What skills are required for this position?

Key skills include proficiency in creating short-form video content, knowledge of social media platforms like TikTok, Instagram, and YouTube, staying current with trends and digital culture, content editing, analytics, and relationship-building with creators and artists.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the company culture at Verve Label Group emphasize?

The company is committed to artistry, innovation, and entrepreneurship, working with a diverse roster of artists across jazz, classical, indie-pop, and more, including both contemporary and iconic legacy artists.

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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