Social Media Senior Manager at HeartFlow

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Technology, CardiologyIndustries

Requirements

12+ years of progressive experience in social media marketing, preferably in a senior or lead role
Bachelor’s degree in related field, Masters preferred
Proven experience working in highly regulated B2B environments (e.g., medical device, pharma, finance) where compliance and legal review are integral

Responsibilities

Design, execute, and manage a robust Key Opinion Leader (KOL) and influencer program tailored to drive credibility, awareness, and advocacy
Partner closely with Marketing, Product, Clinical, Regulatory, and Sales teams to identify high-impact social engagement opportunities and align social content with broader business objectives and campaigns
Actively manage all social interactions and community responses to foster a positive brand image, grow our follower base, and drive high-quality engagement
Implement, manage, and promote an employee advocacy program across the organization to leverage internal expertise and amplify company messaging on social media
Serve as the primary point of contact for external social media agencies, managing all deliverables, budgets, and maximizing the value of these relationships
Manage agency and cross-functional relationships to compile the comprehensive social media content calendar, ensuring content is timely, relevant, compliant, and optimized for each platform
Ensure all social content and engagement strategies strictly adhere to regulatory guidelines and compliance
Maintain knowledge of relevant social media channels, tools and best practices, recommending and overseeing implementation of new technology when appropriate
Define, track, and manage all critical social media Key Performance Indicators (KPIs), including Share of Voice (SOV), engagement rates, click-through rates, follower growth, sentiment, and conversion metrics
Conduct regular analysis of social performance by Heartflow and competitors, translating data into actionable insights and strategic recommendations for executive stakeholders

Skills

Key technologies and capabilities for this role

Social Media StrategyKOL ManagementInfluencer ProgramsContent CreationCommunity EngagementCross-Functional CollaborationB2B MarketingHealthcare MarketingRegulatory ComplianceAnalyticsBrand ManagementLinkedInTwitterFacebookInstagram

Questions & Answers

Common questions about this position

What is the salary or compensation for the Social Media Senior Manager role?

This information is not specified in the job description.

Is this Social Media Senior Manager position remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for the Senior Social Media Manager role?

The role requires being experienced, strategic, and results-driven, with expertise in leading social media presence, designing KOL and influencer programs, cross-functional collaboration, brand growth, employee advocacy, agency management, content calendar ownership, and ensuring regulatory compliance.

What is the company culture like at HeartFlow?

This information is not specified in the job description.

What makes a strong candidate for the Social Media Senior Manager position?

A strong candidate is experienced, strategic, and results-driven, capable of leading social media strategy in a highly regulated B2B and direct-to-patient environment, with skills in KOL programs, cross-functional collaboration, agency management, and compliance.

HeartFlow

Non-invasive cardiac testing for heart disease

About HeartFlow

HeartFlow provides a non-invasive cardiac test that helps visualize a patient's coronary arteries in detail. This technology allows physicians to diagnose and treat heart disease more effectively without the need for invasive procedures, which reduces risks for patients and costs for healthcare providers. HeartFlow's main clients are healthcare professionals seeking safer diagnostic methods. The company offers several analyses, including FFRCT Analysis and Plaque Analysis, all of which have received FDA clearance and are available in multiple countries, including the United States, the United Kingdom, Japan, and Canada. Unlike many competitors, HeartFlow focuses on providing a comprehensive suite of analyses that enhance treatment planning. The goal of HeartFlow is to improve cardiovascular care by making it safer and more efficient for both patients and healthcare providers.

Redwood City, CaliforniaHeadquarters

2010Year Founded

$858.5MTotal Funding

SERIES_FCompany Stage

HealthcareIndustries

501-1,000Employees

Benefits

Remote Work Options

Stock Options

401(k) Company Match

Risks

Emerging AI-driven competitors could threaten HeartFlow's market share.

Algorithmic bias in AI models could lead to inaccurate diagnoses.

Integration into healthcare systems may face resistance due to complexity and cost.

Differentiation

HeartFlow offers the only combined anatomy, physiology, and plaque analysis for heart disease.

HeartFlow's non-invasive FFRCT Analysis is FDA-cleared and widely available globally.

HeartFlow's AI-driven technology provides personalized 3D heart models for precise diagnostics.

Upsides

HeartFlow closed a $215 million Series F funding round in April 2023.

The global non-invasive cardiac imaging market is projected to grow significantly.

HeartFlow's technology aligns with the trend towards value-based care in healthcare.

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