Social Media Marketing Coordinator at Postman

Chicago, Illinois, United States

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$68,000 – $75,000Compensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Legal, MarketingIndustries

Requirements

Bachelor’s degree in Marketing, Communications, or related field preferred
Minimum 2 years of professional social media or digital content experience
Demonstrated ability to grow and manage multiple social media platforms organically
Familiarity with analytics tools and content best practices across major social networks
Strong writing and proofreading skills
Effective interpersonal and cross-departmental communication
Attention to detail and excellent time management
Proficiency in graphic design and multimedia production tools (e.g., Canva, Adobe Creative Cloud, CapCut, Photoshop, Illustrator)
Familiarity with Google Analytics, UTM tags, and performance tracking
Enthusiastic, creative, and proactive team player
Based in Chicago office (hybrid: 3 days in-office, 2 days remote)
Available to attend in-person events for content (weekends occasionally)
Ability to lift up to 25 lbs. of marketing materials or equipment

Responsibilities

Manage credentials and access to all firm social media accounts
Develop and maintain an organic posting schedule tailored to each platform
Strategize and execute growth plans for all social media channels (Facebook, Instagram, LinkedIn, YouTube, TikTok, reddit, emerging platforms)
Align all social media activity with the firm’s broader marketing strategy and goals
Collaborate with internal teams to coordinate messaging, creative assets, and content delivery
Attend firm and community events to capture and produce compelling multimedia content
Produce, edit, and proofread content for accuracy, style, tone, and SEO
Monitor, engage with, and respond to followers and comments in a timely and professional manner
Use storytelling tactics to enhance social content with hashtags, tagging, and relevant online trends
Collaborate with influencers and community leaders to expand reach and engagement
Assist with organizing and promoting community outreach and firm-sponsored events
Track and analyze performance metrics using native analytics tools and UTM links
Prepare monthly reports highlighting engagement growth, audience insights, and emerging trends
Recommend data-driven adjustments to content strategy to optimize engagement and consistency
Capture and edit short-form videos, reels, and event photos for social channels
Film and produce testimonial videos and on-camera interviews with clients and attorneys
Use design and editing tools to develop branded visuals
Collaborate with the Marketing team to brainstorm creative concepts and cross-platform campaigns
Assist with organic social media efforts for additional law firm brands, including filming and producing short-form client videos and testimonials

Skills

Key technologies and capabilities for this role

Social Media ManagementContent CreationVideo ProductionInstagramFacebookLinkedInYouTubeTikTokSEOCommunity EngagementHashtag StrategyInfluencer Collaboration

Questions & Answers

Common questions about this position

What is the salary range for the Social Media Marketing Coordinator position?

The annual base salary ranges from $68,000 to $75,000 depending on experience, plus a year-end discretionary bonus and benefits.

Is this role remote or in-office, and what is the schedule?

This is a full-time, in-person position in the Chicago office with a hybrid schedule of 3 days in the office and 2 days remote per week.

What skills and experience are required for this role?

A Bachelor’s degree in Marketing, Communications, or related field is preferred, along with a minimum of 2 years of professional social media experience. Key skills include content creation and editing with tools like Canva, Adobe Creative Cloud, CapCut, Photoshop, and Illustrator, social media strategy across platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok, and Reddit, analytics, and video production.

What is the team structure like for this position?

The role supports the Marketing & Communications Manager and collaborates with internal teams, influencers, community leaders, and includes a social response engagement specialist on the team.

What makes a strong candidate for this Social Media Marketing Coordinator role?

Candidates with a Bachelor’s degree in Marketing or Communications, at least 2 years of professional social media experience, proficiency in creative tools like Adobe Creative Cloud and CapCut, and skills in video production, analytics, and multi-platform strategy will stand out.

Postman

API development and collaboration platform

About Postman

Postman provides a platform for API development that helps developers and organizations design, test, document, and monitor APIs. The tools available on Postman enable teams to collaborate effectively, allowing them to share and manage APIs with ease. Users can access a variety of features through a subscription model, which includes different pricing tiers for individuals, small teams, and large enterprises, along with a free tier to attract new users. Postman has played a significant role in facilitating data exchange during the COVID-19 pandemic by offering API collections that provide real-time data for healthcare professionals, researchers, and government agencies. The company's goal is to streamline the API development process and enhance collaboration among development teams.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$422.2MTotal Funding

SERIES_DCompany Stage

Enterprise Software, HealthcareIndustries

1,001-5,000Employees

Benefits

Accidental Death & Dismemberment Insurance.

Dental Insurance.

Disability Insurance.

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Life Insurance.

Mental Health Care.

Occupational Accident Insurance.

Risks

Rapid adoption of generative AI tools could increase competition for Postman.

Explosive API growth may challenge Postman's API management capabilities by 2025.

Data breaches due to exposed API secrets pose a significant security risk.

Differentiation

Postman offers a comprehensive API development environment for developers and enterprises.

The platform supports API-first development, automated testing, and developer onboarding.

Postman's subscription model caters to individual developers, small teams, and large enterprises.

Upsides

Postman's acquisition of Orbit enhances community engagement on the API Network.

Release of Postman v11 aligns with AI integration trends, boosting developer productivity.

Gartner predicts 80% of enterprises will use generative AI APIs by 2026.

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