Social Media Manager at Planet

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Aerospace, Technology, Defense, AIIndustries

Requirements

6+ years of experience in social media
Passion for Planet’s mission, space, rocket launches, global events
Thrives in people-oriented environments
Knack for community management and a curious mind
Ability to turn complex technical and business concepts into engaging, digestible content
Strategic, digitally savvy, and data-driven
Excellent communication, collaboration, and planning skills
Meticulous attention to detail
Ability to craft a compelling brand voice across social channels (e.g., X, LinkedIn)
Full-time, hybrid role requiring 3 days per week in San Francisco office

Responsibilities

Develop and execute a comprehensive social media strategy for Planet's corporate brand and limited executive team members, including CEO and Co-Founder
Develop and implement social media strategy for all corporate channels: X, LinkedIn, Facebook, Reddit, and YouTube
Create and manage executive social media presence (starting with CEO) on X and LinkedIn, including content strategy, ghostwriting, and community engagement
Oversee day-to-day social media operations: content creation, light video creation/editing, scheduling, publishing, community management, real-time monitoring
Partner with global cross-functional teams (Marketing, Government Affairs, Product) to align social efforts with business goals, markets, and campaigns
Collaborate with in-house and agency Marketing video content creators to produce compelling content
Analyze social media metrics and trends to inform strategy, optimize performance, and report KPIs to leadership
Identify and manage proactive brand moments; provide reactive support for issues
Stay up-to-date on cultural and social media trends/platforms; identify real-time relevant social moments to increase brand awareness

Skills

Social Media Management

Community Management

Content Creation

Storytelling

Strategic Communications

Creative Content

Marketing

Public Engagement

Planet

High-resolution satellite imagery subscription service

About Planet

Planet captures high-resolution satellite images of the Earth using a fleet of small satellites called Doves. These satellites provide near-daily, detailed imagery across eight different bands, allowing clients to monitor environmental changes, manage resources, plan urban developments, and respond to disasters. The company operates on a subscription-based model, giving clients access to a vast library of images and data analytics tools. This approach ensures consistent revenue as clients require ongoing updates. Planet differentiates itself by offering customized solutions and educational resources through Planet School, helping users effectively utilize their platform. The goal of Planet is to be a leader in the geospatial intelligence market, providing valuable insights through frequent and detailed Earth observation.

San Francisco, CaliforniaHeadquarters

2010Year Founded

$617.1MTotal Funding

IPOCompany Stage

Data & Analytics, AerospaceIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Sabbatical Leave

Remote Work Options

Wellness Program

Mental Health Support

Home Office Stipend

Phone/Internet Stipend

Tuition Reimbursement

Equity

Commuter Benefits

Volunteering Paid Time Off

Parental Leave

Risks

Increased competition from companies like Antaris threatens market share.

Recent layoffs may impact operational efficiency and innovation.

Expansion of partnerships may stretch resources, reducing service quality.

Differentiation

Planet operates the largest fleet of Earth-imaging satellites globally.

Their subscription model ensures continuous revenue from diverse sectors.

Planet's AI-driven analytics enhance satellite imagery insights significantly.

Upsides

AI-driven analytics can expand into agriculture and urban planning sectors.

Partnerships with platforms like UP42 enhance data offerings and capabilities.

Smart city management using satellite data offers new revenue streams.

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