Social Media Manager at Chicago Public Media

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Public Media, Journalism, BroadcastingIndustries

Requirements

Proven success managing social media accounts
Experience with platforms including Instagram, TikTok, LinkedIn, Threads, Facebook, and BlueSky
Proficiency in creating social media assets using Photoshop or Canva
Ability to harness AI tools for social media opportunities and content creation (using GBH/FRONTLINE-approved tools)
Skills in tracking, charting, and reporting social media analytics and trends
Knowledge of SEO-friendly writing for headlines, titles, descriptions, and copy optimized for platforms
Understanding of editorial guidelines and approval processes
Ability to stay up to date on social media best practices and hygiene

Responsibilities

Manage daily posting to FRONTLINE’s social media accounts, prioritizing Instagram, TikTok, LinkedIn, Threads, Facebook, and BlueSky
Create social media content (video, graphic, text, and combinations) promoting FRONTLINE documentaries, projects, podcasts, digital stories, announcements, and awards
Manage social media campaigns for tentpole initiatives, including collaborations with PBS and other editorial partners
Write SEO-friendly headlines, video titles, video descriptions, and additional copy aligned with FRONTLINE editorial guidelines and optimized for platforms
Work with the editorial team to ensure all social media copy and assets are approved for publication
Create, maintain, and share a social media content calendar representing the latest publication schedule for FRONTLINE initiatives
Identify opportunities for community engagement and devise response tactics
Devise and manage social media activations focused on audience engagement
Create and distribute social media assets and toolkits for each FRONTLINE episode and initiative to key stakeholders
Serve as the social media liaison for FRONTLINE to PBS and other partners
Work with the audience development team to identify, vet, and strategize use of social media influencers
Create social media content for FRONTLINE executives as needed
Create quarterly reports on FRONTLINE’s social media analytics and trends
Use FRONTLINE and GBH-approved AI tools to aid in social media creation
Oversee social media hygiene for FRONTLINE’s platforms and stay up to date on best practices
Post FRONTLINE content in coordination with the Director of Marketing & Communications and the Editorial team
Regularly track and chart social media analytics and trends

Skills

Social Media Management

Content Posting

Audience Engagement

Analytics Tracking

Social Media Trends

Marketing Coordination

Editorial Collaboration

Chicago Public Media

Broadcast radio and digital streaming services

About Chicago Public Media

Chicago Public Media's main product is WBEZ, a flagship station delivering substantive news and insights through broadcast radio, digital streaming, and a newly launched mobile app with groundbreaking rePlayer functionality. The technologies utilized include digital streaming, mobile app development, and on-demand platform features.

Chicago, IllinoisHeadquarters

1990Year Founded

VENTURE_UNKNOWNCompany Stage

Social Impact, Education, EntertainmentIndustries

201-500Employees

Benefits

6 weeks fully paid family leave

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Risks

Decline in traditional radio listenership may reduce audience engagement and revenue.

Increased competition from digital-native news outlets challenges content production speed.

Dependence on public funding and donations can be unpredictable during economic downturns.

Differentiation

Chicago Public Media acquired the Chicago Sun-Times, forming a large nonprofit news organization.

They partner with local organizations to enhance community engagement and attract diverse audiences.

Their focus on addressing social issues strengthens community ties and public service mission.

Upsides

Podcasting growth offers an opportunity to expand reach and audience engagement.

AI in media can personalize content delivery and improve audience engagement.

Nonprofit news acquisitions can lead to innovative business models and sustainability.

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