Social Media Manager at Dorian

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Food and Beverage, Media, EventsIndustries

Requirements

4–6 years of experience in social media management, preferably within hospitality, media, or lifestyle brands
Deep understanding of Instagram, TikTok, and emerging social platforms
Proven success in influencer and community management
Excellent writing, communication, and project management skills
Strong creative sensibility with an eye for design and storytelling
Comfortable analyzing metrics and drawing insights from data
Experience with social media scheduling and analytics tools (e.g., Later, Sprout, Dash Hudson)
Ability to thrive in a fast-paced, high-touch environment with multiple brand voices

Responsibilities

Develop and manage multi-platform social strategies for Dorsia, @food, The Supper Club, and Surface
Plan and publish content across Instagram, TikTok, LinkedIn, and emerging platforms (e.g., Reddit)
Maintain a consistent brand voice and visual identity across all platforms
Partner with internal teams (Editorial, Partnerships, Events, PR) to align messaging and content calendars
Manage community engagement: monitor DMs, comments, and mentions; proactively engage with followers and relevant accounts
Maintain a curated list of 20–30 active ambassadors/influencers per month
Manage end-to-end influencer partnerships, from identification and outreach to contracting and performance tracking
Develop and distribute monthly ambassador briefs with campaign goals, messaging, and creative guidelines
Review and approve influencer content, ensuring alignment with brand standards
Experiment with new influencer formats and collaboration types to maximize ROI
Collaborate with the creative and editorial teams on shoots, campaigns, and storytelling opportunities
Provide creative guidance to freelancers, agencies, or contributors as needed
Ensure timely publishing and coordination with event activations and partnership announcements
Track engagement metrics (likes, shares, saves, mentions, follower growth) across all channels
Maintain a social dashboard/report to monitor performance and inform strategy
Present key insights and recommendations to leadership on a monthly basis
Stay current with trends, algorithm changes, and best practices in digital media
Act as the digital face of Dorsia and its brands — embodying our values of sophistication, curiosity, and cultural connection
Build and maintain strong relationships with our community, creators, and media partners
Support social coverage during events, launches, and experiences

Skills

Key technologies and capabilities for this role

InstagramTikTokLinkedInRedditContent StrategyCommunity EngagementInfluencer ManagementSocial Media AnalyticsContent SchedulingBrand VoiceCampaign ManagementPerformance Tracking

Questions & Answers

Common questions about this position

What experience level is required for the Social Media Manager role?

The role requires 4–6 years of experience in social media management, preferably within hospitality, media, or lifestyle brands.

Which social media platforms will I be working with?

You will develop and manage content across Instagram, TikTok, LinkedIn, and emerging platforms like Reddit.

What are the key responsibilities in influencer management?

Responsibilities include maintaining a curated list of 20–30 active ambassadors/influencers per month, managing end-to-end partnerships from outreach to tracking, and distributing monthly briefs with campaign goals.

What company values should the Social Media Manager embody?

The role requires embodying values of sophistication, curiosity, and cultural connection while acting as the digital face of Dorsia and its brands.

What makes a strong candidate for this Social Media Manager position?

Ideal candidates are creatively minded and operationally sharp, with proven success in influencer and community management, deep understanding of Instagram and TikTok, and excellent writing and communication skills.

Dorian

No-code platform for interactive storytelling

About Dorian

Dorian provides a no-code platform that helps fiction writers create personalized interactive content. This platform is designed for a wide range of writers, including those from underrepresented backgrounds, allowing them to engage with their fans in meaningful ways. Dorian operates as a social medium where writers can connect with their audience and monetize their work through subscription fees and transaction-based models. What sets Dorian apart from its competitors is its focus on user-friendly tools for content creation and discovery, which aims to democratize storytelling and amplify diverse voices in the creative writing community. The company's goal is to empower writers and enhance their ability to share their stories with a broader audience.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$18.7MTotal Funding

SERIES_ACompany Stage

Consumer Software, EntertainmentIndustries

51-200Employees

Benefits

Competitive salary

Equity

Risks

Competition from platforms like StoryLoom and Twine is increasing.

Integration challenges may arise from the Nix Hydra acquisition.

IP-related legal challenges could occur with fan-created content.

Differentiation

Dorian offers a no-code platform for interactive storytelling, empowering fiction writers.

The platform allows creators to monetize content through subscriptions and transactions.

Dorian focuses on diverse creators, amplifying underrepresented voices in storytelling.

Upsides

Dorian raised $14 million in Series A funding to support its growth.

Partnership with Lionsgate enables fan fiction-based games from popular Hollywood IPs.

Acquisition of Nix Hydra enhances Dorian's interactive fiction game offerings.

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