Social Media Manager

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Fintech, Sustainability, Renewable EnergyIndustries

Requirements

Candidates should possess a Bachelor's Degree and over 5 years of experience in social media, content, or editorial roles. Exceptional writing skills, prior experience building social media from scratch, creativity in content idea generation, and the ability to modify graphics are essential. A keen analytical understanding of social media KPIs, tracking to business objectives, and data analysis for reporting is required. Strong organizational skills, a proven track record in developing original content programs, and a solid understanding of third-party social media/influencer tracking tools are necessary. The ideal candidate must be a self-starter with a drive for results, adaptable to changing environments, and capable of collaborating effectively with a team.

Responsibilities

The Social Media Manager will manage and execute tactics to grow GoodLeap’s social media presence across all platforms, including editorial calendar planning, implementation, copywriting, and reporting. They will develop social media content strategies to achieve business objectives and demonstrate thought leadership, building organic and paid campaigns to amplify messages to key audience segments. This role involves setting measurable goals for social content and cross-channel programs, collaborating with PR and product marketing teams, and analyzing data to report results. Additionally, the manager will handle online reputation management and support social channels for related GoodLeap entities, including the nonprofit GivePower.

Skills

Social Media Management

Content Strategy

Brand Awareness

Community Building

Paid Social

Earned Social

Owned Social

Marketing Campaigns

Storytelling

Communication

Goodleap

Marketplace for sustainable home upgrades and financing

About Goodleap

GoodLeap provides a marketplace for sustainable home solutions, connecting homeowners with professionals who specialize in eco-friendly home improvements. Their platform simplifies the purchasing process by offering a single point of sale technology that allows users to explore various upgrade options and choose flexible payment plans that suit their budgets. Unlike many competitors, GoodLeap focuses specifically on sustainability and partners with over 18,000 professionals nationwide, ensuring a wide range of services and expertise. The company's goal is to help homeowners make environmentally conscious upgrades while saving money, and they also contribute to sustainable energy projects through their partnership with GivePower, donating a portion of their revenue with each transaction.

Roseville, CaliforniaHeadquarters

2003Year Founded

$778.2MTotal Funding

DEBTCompany Stage

Energy, Fintech, Social Impact, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Risks

Emerging fintech companies offering similar solutions could erode GoodLeap's market share.

Rising interest rates may reduce the affordability of GoodLeap's financing options.

Direct-to-consumer solar panel sales could threaten GoodLeap's traditional financing model.

Differentiation

GoodLeap offers a seamless point-of-sale platform for sustainable home upgrades.

The company partners with over 18,000 professionals nationwide for home improvement solutions.

GoodLeap supports GivePower, donating to sustainable energy projects with every transaction.

Upsides

GoodLeap closed a $470 million securitization backed by sustainable home improvement loans in 2023.

The company raised $800 million to expand in a $430-billion-per-year market.

Increased consumer interest in energy-efficient upgrades boosts demand for GoodLeap's financing options.

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