Social Media Design Specialist, Adult Nutrition - Columbus, OH at Abbott

Columbus, Ohio, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

Bachelor's degree in Graphic Design, Marketing, Communications, or a related field
Proven experience as a Social Media Content Creator or similar role
Proficiency in social content creation tools and software, such as native in-app creative tools as well as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, Firefly)
Strong portfolio showcasing creative and engaging social media content across social platforms (preferred)
Excellent visual design skills and a keen eye for aesthetics and details relevant in the social space (preferred)
Experience with video production for social media and editing (preferred)
Strong copywriting and storytelling skills (preferred)

Responsibilities

Develop and execute creative content strategies for multiple social media platforms (e.g., Instagram, Facebook, TikTok, Reddit, etc.)
Conceptualize, shoot, design, write, and edit engaging social media content with ability to iterate and execute ideas quickly
Collaborate with the social media experience team to ensure content aligns with overall marketing strategies and campaigns
Monitor social media trends, competitive activities, tools, and applications, and apply best practices to enhance content performance and drive content creation efficiencies
Adjust content strategies based on content performance metrics to improve engagement and reach

Skills

Key technologies and capabilities for this role

Social Media DesignContent CreationGraphic DesignAdobe Creative SuiteDigital Marketing

Questions & Answers

Common questions about this position

What benefits does Abbott offer?

Abbott provides free medical coverage in the Health Investment Plan (HIP) PPO medical plan, an excellent retirement savings plan with high employer contribution, tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit for a bachelor's degree.

Is this position remote or onsite?

This position works out of the Columbus, OH location.

What skills are required for the Social Media Design Specialist role?

The role requires skills in developing creative content strategies for social platforms like Instagram, Facebook, TikTok, and Reddit, conceptualizing, shooting, designing, writing, and editing engaging content such as images, videos, reels, and infographics, and collaborating with teams.

What is the company culture like at Abbott?

Abbott emphasizes doing work that matters, growth and learning opportunities, caring for yourself and family, being your true self, and living a full life, within a highly skilled and collaborative cross-functional team that solves complex problems innovatively.

What makes a strong candidate for this role?

Strong candidates should have experience planning and producing high-quality social media content like images, videos, reels, and infographics, the ability to develop strategies across platforms, and skills in quick iteration, shooting, design, writing, editing, and cross-team collaboration.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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