Social Media and Influencer Marketing Manager at JD.com Inc

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

eCommerce, RetailIndustries

Requirements

Proven experience in influencer marketing and social media management, ideally within an eCommerce or consumer brand environment
Strong understanding of social platforms (TikTok, Instagram, YouTube etc) and influencer ecosystems
Strong copywriting, briefing, and storytelling skills with an eye for what performs well across platforms
Exceptional relationship-building and communication skills
Experience with influencer tools and analytics platforms
Analytical mindset with the ability to interpret data and optimise campaign performance
Creative thinker with an eye for trend-spotting and innovative content
Ability to manage multiple projects and stakeholders in a fast-paced environment

Responsibilities

Own and grow our official social media channels, including TikTok, Meta (Instagram & Facebook), and YouTube
Develop and execute influencer marketing strategies to drive brand awareness, engagement, and conversion across European markets
Identify, onboard, and manage creators and KOLs, ensuring alignment with brand values and campaign objectives
Create campaign briefs and content guidelines that drive consistent, high-performing content
Develop a centralised content calendar across platforms and markets, working closely with design and creative teams
Monitor trends and competitor activity to spot opportunities for innovative influencer collaborations and content strategies
Track and analyse performance across influencer and social media campaigns, using data to optimise and report ROI
Align strategies and execution with internal business partners and regional teams, ensuring cohesive brand storytelling

Skills

Key technologies and capabilities for this role

TikTokInstagramFacebookYouTubeInfluencer MarketingKOL ManagementContent StrategyCampaign ManagementSocial Media AnalyticsROI TrackingContent CalendarTrend Analysis

Questions & Answers

Common questions about this position

What compensation and benefits does this role offer?

JD.com offers a competitive salary and benefits package, including health insurance, pension, and performance bonuses.

Is this position remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Social Media and Influencer Marketing Manager role?

Required skills include proven experience in influencer marketing and social media management, strong understanding of platforms like TikTok, Instagram, and YouTube, strong copywriting and storytelling skills, exceptional relationship-building and communication skills, and an analytical mindset for data optimization.

What is the company culture like at JD.com?

JD.com offers a diverse, inclusive work environment where employees can make a significant impact on the company's regional presence.

What makes a strong candidate for this position?

Strong candidates have proven experience in influencer marketing and social media within eCommerce or consumer brands, expertise in key platforms like TikTok and Instagram, excellent copywriting and relationship-building skills, and the ability to manage projects in a fast-paced environment.

JD.com Inc

China's largest online retailer and technology services

About JD.com Inc

JD.com is China's largest online retailer, offering a wide range of products from fresh food to electronics, with a nationwide fulfillment network enabling same- and next-day delivery. The company is transitioning to a technology and service enterprise, leveraging cutting-edge technology and infrastructure to serve nearly 600 million customers and promote innovation across various industries.

Chaoyang, Beijing, ChinaHeadquarters

1998Year Founded

$7,918.9MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Robotics & Automation, Venture Capital, Industrial & Manufacturing, VR & AR, AI & Machine Learning, Consumer GoodsIndustries

10,001+Employees