Social Marketing Manager at OLIVER Agency

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Digital Advertising, Social MediaIndustries

Requirements

Experience driving social strategies and programs that have created impact on marketing and business goals
Obsession with what excites audiences on social media and follower communities, as well as what products can do for them
Constant advocacy for users and creators, with ideas deeply rooted in what they care about and what delights them
Deep analytical expertise and experience setting up processes to escalate potential brand risks and respond swiftly and thoughtfully to important topics
Reliance on data for insights to drive measurable results and deepen connections with communities
Ability to work cross-functionally and internationally with local, regional (APAC), and global YouTube product marketing managers, as well as local teams (e.g., partnerships, legal, comms, policy)

Responsibilities

Lead the strategies and operations of YouTube India’s Shorts and Social media Channels
Elevate always-on content and community management based on team missions, strategies, and OKRs
Ensure the brand is front and centre during pop cultural moments/trends while staying true to its DNA
Manage and supervise creative agencies and their SOWs, ensuring quality, efficiency, and results
Partner with marketing peers and leadership locally and across regions to develop programs, campaigns, strategies, and GTM plans that deliver intended business results in line with business and campaign goals across YouTube’s verticals and audiences
Engage and lead social media, influencer, and content agencies to build effective campaigns for key YouTube products and campaigns targeted at viewers, casual, and intentful creators, with clear strategy for optimal creativity and innovation
Partner with Insights & Analytics team and analytics agencies to track and share social performance indicators to monitor the health of the YouTube brand in India
Drive social impact on YouTube business goals, campaign performance reporting and learnings, and insights from YouTube social that can impact broader YouTube initiatives
Work with the regional social marketing team on proactive and reactive social listening and issue management
Deepen brand engagement, elevate social presence, drive positive brand sentiment and engagements, and provide frequent and clear analysis to management for grassroots understanding of users and creators

Skills

Key technologies and capabilities for this role

Social Media StrategyYouTube MarketingSocial AnalyticsBrand Risk ManagementCross-Functional CollaborationCommunity EngagementContent CreationAudience InsightsData-Driven Marketing

Questions & Answers

Common questions about this position

What is the location for this Social Marketing Manager role?

The position is based in Mumbai, India.

What salary or compensation does this role offer?

This information is not specified in the job description.

What key skills and experience are required for this position?

Candidates need experience driving social strategies and programs that impact marketing and business goals, deep analytical expertise, and skills in setting up processes for brand risk escalation and swift responses. They should be obsessed with audience excitement on social media, advocate for users and creators, and rely on data for insights to deepen community connections.

What does the team structure look like for this role?

You will be part of the YouTube APAC Social Marketing Team, reporting to the Social Marketing lead for YouTube India Foundational in Oliver, and work cross-functionally with local, regional (APAC), and global YouTube product marketing managers as well as local teams like partnerships, legal, comms, and policy.

What makes a strong candidate for this Social Marketing Manager position?

A strong candidate has proven experience shaping social presence for culturally significant brands, excels in always-on editorial and community management, and can lead strategies for YouTube’s Shorts and social channels while tying into pop cultural moments and delivering measurable results through data-driven insights.

OLIVER Agency

Creates customized in-house marketing agencies

About OLIVER Agency

OLIVER specializes in creating and managing customized in-house agencies and marketing ecosystems for brands, achieving an average of 30% savings on marketing spend. They leverage the Oliver Marketing Gateway technology and collaborate with The Brandtech Group to integrate external capabilities into clients' operations.

151 Rosebery Ave, London EC1R 4AB, UKHeadquarters

2004Year Founded

M_AND_ACompany Stage

ConsultingIndustries

1,001-5,000Employees