SET - Service Lane Coach (Orlando, FL) at Dealer Inspire

Orlando, Florida, United States

Dealer Inspire Logo
$79,000 – $84,000Compensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Automotive, Tire DistributionIndustries

Requirements

  • Bachelor’s degree preferred in Business, Sales, Marketing, Management or related field, or equivalent work experience in lieu of degree
  • Minimum 5 years of experience in inventory management, dealership or automotive operations preferred
  • Experience working in a dealership’s parts department a plus
  • Excellent communication and facilitation skills, and attention to detail
  • Project management experience preferred
  • Ability to work in a fast-paced environment
  • Proficiency in software applications required for the role i.e. Microsoft Office
  • Meet the requirements of Dealer Tire’s Motor Vehicle Record Policy and Company Vehicle Fleet Policy

Responsibilities

  • Assist in delivery of specific on-site training to designated dealerships
  • Facilitate instructional modules, stand up training, coaching and instruction to staff, management, and dealership personnel
  • Act as a resource to provide information to determine the most effective way of meeting the needs of management, staff, clients, or customers
  • Maintain familiarity with current learning and performance improvement industry standards, approaches, and innovations
  • Collaborate with Account Management on diagnosis, analysis, and action plans to improve dealership performance and sales of service lane products and parts
  • Work with dealership management to gain support, change behavior and drive results
  • Quickly build cross-functional relationships at all levels of the dealership to implement changes
  • Develop and maintain consistent contact schedule with assigned dealers
  • Manage all activity tracking and account information in Salesforce
  • Develop and execute follow-up process to support dealership action plans and sustain behavior change
  • Communicate analyses and strategic plans based on diagnosis and findings to all affected parties (both internal and external)
  • Participate in OEM regional meetings as needed
  • Submit timely update reports, itineraries, and expense reports to management as required
  • Understand and assess dealership associate’s knowledge and skills related to in dealership training, program support, product knowledge, parts knowledge, and service lane sales
  • Create and execute customized coaching solutions to improve dealership personnel performance across all areas
  • Utilize knowledge of parts department protocols, procedures, methods, and best practices to affect positive change
  • Coach and assist dealership staff on tools and resources to effectively stock and sell necessary parts and service
  • Assist personnel with tools and capabilities to present products to customers and sell conclusively on the drive or over the counter - utilizing and explaining program value added items
  • Connect parts knowledge & procedures to their effect on key financial indicators for parts department and dealership (accounting, inventory management, technical expertise, organizational structure)
  • Understand dealership operations and how process improvement impact overall profitability
  • Demonstrate the value of a successful operational process (including Op Codes, inspection process, inventory management, fill rates, lost sales) and assist dealers in achieving success
  • Partner with advisors and parts professionals to develop their selling skills
  • Maintain high level of expertise with all service lane products and parts department techniques/procedures
  • Other Duties as Assigned

Skills

Salesforce
Training Delivery
Coaching
Performance Analysis
Action Planning
Relationship Building
Operational Management
Dealership Management

Dealer Inspire

Digital marketing solutions for car dealerships

About Dealer Inspire

Dealer Inspire offers technology solutions and digital marketing services tailored for car dealerships. Their platform includes tools like Virtual Walkaround for online vehicle exploration and Boss Mode for improved customer communication. By providing a subscription-based model and additional services like SEO and SEM, they help dealerships increase traffic and convert leads into sales. The goal is to enhance the automotive sales process and improve customer service, ultimately boosting profitability for their clients.

None, IllinoisHeadquarters
2013Year Founded
$300KTotal Funding
DEBTCompany Stage
Automotive & Transportation, Consumer SoftwareIndustries
501-1,000Employees

Risks

Departure of key executives like Elizabeth Hern may impact strategic direction.
Complex EV models require innovative marketing strategies Dealer Inspire may not fully address.
Dependency on American Honda Motor partnership could be risky if market conditions change.

Differentiation

Dealer Inspire offers a unique Virtual Walkaround feature for online vehicle exploration.
Their Boss Mode chat feature enhances communication between customers and dealership teams.
The platform's analytics dashboard provides comprehensive insights into ROI, SEM, and SEO.

Upsides

Increased consumer interest in EVs presents a growing market for Dealer Inspire.
The rise of virtual reality can enhance Dealer Inspire's Virtual Walkaround feature.
Subscription-based services align with Dealer Inspire's business model, boosting customer retention.

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