Service Product Manager-MVS at GE Healthcare

Guangzhou, Guangdong Province, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical TechnologyIndustries

Requirements

Operate with some autonomy under well-defined Commercial policies or review of end results
Ability to modify procedures and practices as long as end results meet standards (annual volume, margin, and compliance requirements)
Responsible for medium-sized sales territories

Responsibilities

Performing industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth
Quantifying and prioritizing market opportunity
Collecting and prioritizing product introduction and improvement recommendations and analyzing competitive landscape
Identifying budget requirements to ensure proper execution
Orchestrating research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifying customers’ clinical and economic needs, values and desired benefits
Building a global market requirements document that prioritizes customer segments and business opportunities
Identifying and assessing market and distribution risks, and developing a plan to mitigate those risks
Working with Region Product Marketing, Product Management, Engineering and Global Design to provide input to the product development roadmap and to develop, test and prototype new product ideas
Working with Region Product Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention. Collaborating with Product Management to include these programs on product roadmaps
Developing a plan and budget for evidence generation to support selected NPI’s and installed base products
Developing inputs to support business case for NPI (incl. target pricing) and product positioning
Defining brand (naming & trademarks), value proposition(s), and competitive positioning claims roadmap for new and existing products
Interviewing professional societies and advocacy groups to identify and select KOL’s for thought leadership and awareness building. Supports development of regional KOL’s in collaboration with Regional Product Marketing
Building and executing global product launch plan, including value proposition, segmentation / positioning, target pricing, awareness & advocacy strategies, channel strategy and sales enablement (in coordination with Regional Product Marketing)
Coordinating development of marketing assets and product training materials (in cooperation with Marketing Services)
Developing programs that improve the customer experience of the installed base in support of installed base retention
Utilizing Gold Standard marketing practices and skills to develop a global marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message, and market assets development, etc.) to grow global orders and share (to support annual business objectives). Ensures regional marketing plans are aligned with the global marketing plan and collaborates with regional marketing on selecting the appropriate marketing mix
Collaborating with Advertising & Promotion and Communications to develop a communications plan in support of the marketing objective
Developing and managing budget needed to execute marketing plan, and ensure timely implementation of programs in marketing plan

Skills

market analysis

competitive analysis

product strategy

market research

product roadmap

trend analysis

win/loss tracking

customer segmentation

risk assessment

product marketing

GE Healthcare

Healthcare technology and data analytics provider

About GE Healthcare

GE Healthcare provides a range of healthcare technologies and services aimed at improving patient care. Its main products include imaging systems, mobile diagnostic devices, patient monitoring solutions, and advanced software for data analysis. These products help medical professionals make informed decisions and enhance the efficiency of healthcare delivery. Unlike many competitors, GE Healthcare invests significantly in research and development, allocating $1 billion each year to innovate and enhance its offerings. The company’s goal is to support healthcare providers in delivering better patient outcomes, as evidenced by its technology supporting over 300,000 patients daily and managing 2 billion patient scans each year.

Chicago, IllinoisHeadquarters

1892Year Founded

N/ACompany Stage

Data & Analytics, HealthcareIndustries

10,001+Employees

Risks

Emerging AR technologies increase competition in medical imaging.

Regulatory challenges may delay AI application expansions in healthcare.

Dependence on clinical trial success for new product market positioning.

Differentiation

GE Healthcare invests $1 billion annually in R&D for product innovation.

The company supports over 300,000 patients daily with its healthcare technologies.

GE Healthcare's AIR Recon DL offers 3D motion-insensitive imaging for enhanced MRI quality.

Upsides

Acquisition of Caption Health expands AI-powered ultrasound capabilities.

Successful Phase III trial of [18F]flurpiridaz enhances coronary artery disease detection.

Collaboration with Wayra accelerates digital health innovation in EMEA.

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