Content Strategist (Contract)
MetaLabSalary not specified
Full Time
Senior (5 to 8 years)
€38,400 – €51,600Compensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Media, Insurance, Financial ServicesIndustries
Requirements
- Minimaal 2+ jaar ervaring in een vergelijkbare rol
- Interesse in en kennis van SEO
- Ervaring met diverse CMS systemen
- Ervaring met Google Search Console en Google Analytics
- Ervaring met SEO tools zoals Ahrefs, Semrush etc
- Ervaring met AI tools zoals ChatGPT, Gemini etc
- Supergoede schrijver: maakt elk onderwerp boeiend, schrijft foutloos en gestructureerd
- Kan zowel zelfstandig als in teamverband resultaat leveren
- Vindt het leuk om af en toe eigen zij-projecten op te zetten
- Geeft feedback op teksten van collega's
- Houdt contentprestaties bij in rapportages en trekt er lessen uit
- Blijft op de hoogte van de laatste SEO-ontwikkelingen en verwerkt deze
Responsibilities
- Schrijven en optimaliseren van online content (70% van de tijd, altijd startend met SEO-onderzoek)
- Schrijven voor de gebruiker: rekening houden met gebruikersintentie en doelen, concurrentie analyseren
- Verbeteren van contentstrategie en -planning, prioriteiten bepalen met SEO-collega's
- Monitoren van resultaten (bijv. vindbaarheid via Google) en bijsturen waar nodig
- Rapportage en presentatie van contentprestaties en voortgang naar het team
- Schrijven van diverse teksten: blogs, inhoudelijke teksten, nieuwsberichten, onderzoeken (commercieel of informatief)
- Samenwerken in het 9-koppige SEO-team binnen het marketingteam
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary range for the SEO Content Specialist position?
The salary is EUR 3,200 - 4,300 per month, up to a maximum of €4300 bruto per month based on 40 hours, including vakantiegeld and a yearly bonus.
What is the remote work policy for this role?
You can work 50% from home, with one team meeting per month at the DPG office in Hilversum or Amsterdam.
What skills are required for the SEO Content Specialist role?
Key skills include writing and optimizing online content with SEO research, understanding user intent and competition, and reporting on content performance.
What is the team structure like for this position?
You will be part of a nine-person SEO team within the broader Independer marketing team, under the Online Services department of DPG Media.
What benefits does the company offer?
Benefits include 30 vacation days, premium-free pension, travel expense reimbursement, home office and internet allowance, workation opportunities, training programs, events, healthy lunches, and a nice office with free parking.
Dmg Media
Delivers information, analysis, and entertainment
About Dmg Media
DMGT operates a variety of businesses that provide information, analysis, and entertainment to both individuals and companies. It focuses on three main areas: consumer media, property information, and events & exhibitions. The company generates revenue through subscriptions, advertising, and fees from events, aiming to deliver high-quality content and services. DMGT stands out from its competitors by maintaining strong market positions in its sectors and following a long-term investment strategy that promotes stability and growth. The goal of DMGT is to continue serving a diverse clientele, from consumers looking for news and entertainment to businesses needing detailed property insights and industry events.
London, United KingdomHeadquarters
2008Year Founded
VENTURE_UNKNOWNCompany Stage
Consulting, Real Estate, EntertainmentIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Risks
AI-driven platforms like Prorata may disrupt traditional media revenue models.
Focus on video content may not align with current audience preferences.
Resource allocation to podcasts could be risky if market growth doesn't meet expectations.
Differentiation
DMG Media's investment in AI start-up Prorata shows innovation in content monetization.
The launch of Mail Plus aligns with industry trends towards subscription-based revenue models.
Partnership with Diversity Standards Collective enhances brand reputation through commitment to inclusion.
Upsides
Appointment of Tony Manfred as global head of video boosts engagement and audience growth.
Investment in AI start-up Prorata could increase revenue through innovative content monetization.
Mail Plus launch represents a strategic shift towards profitable subscription-based models.
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