Senior Vice President, Strategy & Analytics at Influential

Singapore, Singapore, Singapore

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Influencer Marketing, Beauty, Social MediaIndustries

Requirements

Hybrid strategy and analytics leader with 12–15+ years of experience across influencer, media, digital, or brand strategy - ideally within agency or consultancy environments
Experience in the healthcare or pharmaceutical space is highly valued - and an understanding of the category’s pace, nuance, and consumer mindset is key to success
Proven team builder with 5-7+ years managing high-performing teams in a fast-paced, cross-functional environment
Confident communicator known for high-level strategic thinking

Responsibilities

Help define and lead the strategy and analytics vision for one of Influential’s most high-profile accounts - ensuring a unified, forward-looking approach across divisions
Act as a senior strategic partner to client-side brand and marketing leadership, helping guide how creator work ladders to broader brand and business goals
Bring a proactive POV to the client and internal teams on where the creator economy is heading and how to stay ahead of it
Own the evolution of performance reporting, agile frameworks, and audience analysis across the portfolio
Turn complex data into tight, actionable strategic stories - bridging analytics and creative direction in a way that informs and inspires
Ensure the team leverages tools, trends, and competitive intelligence to anticipate, not just report
Establish scalable best practices for campaign measurement, real-time dashboards, and post-campaign insights
Flag risks or roadblocks early and often, driving clarity and urgency when client priorities or expectations shift
Help evolve internal processes, frameworks, and deliverables to ensure strategy and analytics remain a core value driver
Build, mentor, and manage a team of strategists and analysts - setting a high bar for rigor, creativity, and clarity of communication
Collaborate across Client Services, Creative Strategy, Creator Management to ensure strategic insight informs every touchpoint
Serve as an internal and external ambassador for Influential’s strategic excellence, bringing clients a trusted, forward-thinking POV

Skills

Influencer Marketing

Strategy

Analytics

Data Analysis

Social Media

TikTok

Instagram

Facebook

Leadership

Team Management

Creator Intelligence

Strategic Planning

Influential

AI-driven influencer marketing platform for brands

About Influential

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.

Las Vegas, NevadaHeadquarters

2013Year Founded

$48.1MTotal Funding

CONVERTIBLECompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Risks

Publicis acquisition may shift company culture, affecting client relationships.

AI-generated content could disrupt traditional influencer marketing models.

Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

Differentiation

Influential leverages AI to match brands with over 3.5 million influencers.

The platform focuses on advanced metrics like sales lift and ROAS for campaigns.

Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

Upsides

Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.

AI tools enable scalable, cost-effective content creation for influencers.

Partnership with UniComm Media Group expands reach to Hispanic audiences.

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