Senior Technical Product Marketing Manager at Frontify

St Gallen, St Gallen, Switzerland

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing Technology, SaaSIndustries

Requirements

6+ years of experience in Product Marketing roles
Several years of experience in B2B SaaS, including experience marketing technical products or developer-focused solutions
Ability to work in a hybrid format, on-site in St. Gallen office 2 times a week

Responsibilities

Act as a proactive advocate for Frontify’s developer and integration capabilities by sharing product features, technical use cases, and insights across the company
Utilize tools like Loom and Screenstudio for engaging video overviews, and join or host meetings to share knowledge, answer questions, and deepen team alignment
Maintain close relationships with key stakeholders in the Product, Partnerships, Marketing, and Commercial teams to create effective enablement materials and ensure ongoing alignment with Frontify’s strategic goals
Manage communication to keep everyone informed and aligned across product initiatives
Support partner developers with clear value propositions, co-marketing initiatives, and joint go-to-market planning
Gather and synthesize customer and market insights, providing valuable feedback to product teams to inform development and enhance product-market fit
Bring data and findings to life in a way that drives decisions and fuels impactful product and feature updates
Collaborate with the Marketing team to support external campaigns for new product features and updates, leveraging customer and market insights to ensure messaging aligns with product goals and resonates with user needs
Translate technical specifications into benefit-led messaging that resonates with both developers and business stakeholders
Use tools such as Figma, Gong, Amplitude, and Salesforce to manage projects, analyze data, and create presentations, with a focus on data-driven decision-making and content creation

Skills

Key technologies and capabilities for this role

Product MarketingTechnical MarketingIntegrationsDeveloper SolutionsMessaging StrategyValue PropositionsMarket AnalysisCustomer AdvocacySaaS MarketingBrand Platforms

Questions & Answers

Common questions about this position

What is the work arrangement or location policy for this role?

This information is not specified in the job description.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What skills and experience are required for the Senior Technical Product Marketing Manager role?

The role requires the ability to translate technical capabilities into clear value propositions, partner with Product Managers and technical stakeholders, develop deep product understanding, and gather customer and market insights. Experience with tools like Loom and Screenstudio for video overviews is utilized.

What is the company culture like at Frontify?

Frontify has a vibrant culture built on creativity, collaboration, inclusion, and joy. The team is motivated, collaborative, innovative, and diverse, including Designers, Product Managers, and Developers from around the world who enjoy working together and sharing new ideas.

What makes a strong candidate for this position?

Strong candidates should excel at championing the customer perspective, leading product marketing for technical areas like integrations and developer solutions, and building relationships across Product, Partnerships, Marketing, and Commercial teams.

Frontify

Comprehensive brand management software platform

About Frontify

Frontify provides a platform for businesses to manage and enhance their brand identity. The software consolidates all aspects of brand management, making it easy for companies to maintain consistency in their marketing efforts. It is particularly useful for brand leaders and marketing teams, whether in-house or remote, who require a centralized solution. The platform integrates with popular design, communication, productivity, and marketing tools, making it adaptable for various industries. Frontify operates on a software-as-a-service (SaaS) model, allowing users to pay a subscription fee for access to the software, which is regularly updated based on user feedback. Users can customize the platform to fit their specific brand needs, including creating custom content blocks and utilizing 3D visualizations. The goal of Frontify is to provide businesses with the necessary tools to create and maintain a unique and consistent brand identity.

St. Gallen, SwitzerlandHeadquarters

2013Year Founded

$78.4MTotal Funding

SERIES_CCompany Stage

Enterprise Software, DesignIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Home Office Stipend

Risks

Restructuring may lead to internal confusion and inefficiencies in roles and responsibilities.

Integration of TwicPics may distract from core brand management focus and resource allocation.

New creative design director may risk misalignment with existing brand strategies and culture.

Differentiation

Frontify offers a comprehensive brand management platform with customization and integration capabilities.

The platform supports real-time collaboration, ideal for remote and distributed teams.

Frontify's acquisition of TwicPics enhances its visual content management capabilities.

Upsides

Growing demand for integrated brand management solutions aligns with Frontify's offerings.

The shift towards digital-first branding increases demand for Frontify's digital asset management.

Frontify's platform supports cross-functional collaboration, meeting market trends for team integration.

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