公共关系高级专员Senior Specialist, PR Strategy, Campaigns & Partnership at The Walt Disney Company

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, HospitalityIndustries

Requirements

Bachelor’s degree or equivalent experience in Public Affairs, Journalism, Communications or other relevant areas
5-8 years of media relations experience in Mainland China with multinational corporations or agencies
Good knowledge of the media, social and key opinion leader landscape; and keen relationship builder with solid media relations in China
Demonstrated creative thinking and the ability to take initiative with projects and anticipate issues of concern
Excellent oral/written communication and presentation skills, in both English and Mandarin Chinese
Disciplined organizational skills in all aspects of job performance with strong attention to detail
Strong project management skills
Flexibility

Responsibilities

Work with the team to develop and execute annual PR strategies aligned with Shanghai Disney Resort’s brand objectives, business priorities, and market trends
Work with the team to implement multi-channel PR campaigns (e.g., seasonal campaigns, product launches, special events) to drive brand awareness and business growth
Identify and cultivate partnerships with media, brands, influencers, and organizations to amplify brand reach and create mutually beneficial opportunities
Monitor campaign performance metrics (e.g., media reach, engagement, sentiment) and provide actionable insights to refine strategies
Stay informed on emerging PR trends and recommend adaptations to enhance campaign effectiveness

Skills

Key technologies and capabilities for this role

Media RelationsPR StrategyCampaign ExecutionPartnership DevelopmentMedia MonitoringPerformance MetricsSocial MediaKOL ManagementEnglish CommunicationMandarin ChineseCreative ThinkingOrganizational Skills

Questions & Answers

Common questions about this position

What is the salary for this Senior Specialist, PR Strategy, Campaigns & Partnership role?

This information is not specified in the job description.

Is this position remote or onsite?

This is an onsite position.

What skills are required for this PR role?

Required skills include good knowledge of the media, social and key opinion leader landscape with solid media relations in China, creative thinking and initiative, excellent oral/written communication and presentation skills in English and Mandarin Chinese, disciplined organizational skills with attention to detail, and strong project management skills.

What is the team structure for this position?

This position is part of the External Communications team within the Public Affairs Department at Shanghai Disney Resort.

What experience makes a strong candidate for this role?

Candidates should have a Bachelor’s degree in Public Affairs, Journalism, Communications or related areas, and 5-8 years of media relations experience in Mainland China with multinational corporations or agencies.