Senior Social Media Associate (Shenzhen) at CASETiFY

Shenzhen, Guangdong Province, China

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, Fashion, DesignIndustries

Requirements

2-4 years of dedicated, hands-on experience managing social media for a high-aesthetic DTC, fashion, or lifestyle brand
Bachelor's Degree in Marketing, Communications, PR, or related field
Social media obsessed: live and breathe social media, be up to date with the latest social trends and best practices, and are the first to test new features when they launch
Deep understanding of cultural niches and aesthetic trends relevant to the Gen Z and Millennial fashion and travel community
Proficiency in creating, editing, and optimizing short-form video content (Reels/TikTok) with hands-on proficiency with content creation and editing software (e.g., Canva, Adobe Express, CapCut, or a similar video editing tool)
Proficiency in Microsoft Office and Google Workspace
Proven ability to manage multiple priorities in a fast-paced environment
Self-motivated with the ability to work independently and as part of a team
Strong communication and interpersonal skills, capable of engaging with partners, influencers, and internal stakeholders at all levels of the organization

Responsibilities

Lead the day-to-day execution and platform strategy across key global travel channels (Instagram & TikTok)
Own the social calendar, ensuring all posts align with the centralized marketing calendar
Manage and optimize the global travel channels' content calendar and posting schedule, focusing on high-traffic times and platform-specific best practices
Track and manage timelines with accurate and current launch schedules
Manage social media posting and closely work with the creative team on grid planning, ensuring a cohesive and premium aesthetic
Track, analyze, and report on key social performance metrics (ER, Views, Saves, Click-Throughs) to derive actionable insights for continuous content optimization
Responsible for all platform-native copywriting, ensuring the brand voice is consistent and culturally fluent
Act as the internal subject matter expert on emerging platform features and viral trends (especially in fashion, travel, and design)
Propose and execute quick-turn, trend-jacking content to maintain cultural relevance

Skills

Key technologies and capabilities for this role

InstagramTikTokSocial Media StrategyContent CalendarSocial Media PostingGrid PlanningSocial Media AnalyticsCopywritingTrend AnalysisViral TrendsUGCEMV

Questions & Answers

Common questions about this position

What experience is required for the Senior Social Media Associate role?

Candidates need 2-4 years of dedicated, hands-on experience managing social media for a high-aesthetic DTC, fashion, or lifestyle brand, along with proficiency in creating and editing short-form video content using tools like Canva, Adobe Express, or CapCut.

Is this position remote or based in a specific location?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of work environment should I expect at CASETiFY?

The role involves thriving in a fast-paced environment, working closely with the Brand Director and Marketing Manager, and collaborating with various functional teams.

What makes a strong candidate for this position?

Ideal candidates are self-starters and team players who are social media obsessed, up to date with trends, have a deep understanding of Gen Z and Millennial fashion/travel communities, and can manage multiple priorities effectively.

CASETiFY

Stylish and protective tech accessories

About CASETiFY

CASETiFY specializes in stylish and protective tech accessories, including phone cases and AirPods cases, with a focus on customization and unique designs. The company collaborates with artists to create exclusive products, setting it apart from competitors in the consumer electronics accessories market. Sales are made directly to consumers through their e-commerce platform, and they offer a flexible return policy and warranties to enhance customer satisfaction. Additionally, CASETiFY supports mental health initiatives through philanthropic efforts, aiming to combine technology, art, and social responsibility.

Los Angeles, CaliforniaHeadquarters

2011Year Founded

SERIES_ACompany Stage

Consumer Software, Design, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

Paid Holidays

Risks

Intellectual property disputes may arise from frequent collaborations.

Expansion into travel faces competition from established luggage brands.

Reliance on social media marketing risks exposure to platform algorithm changes.

Differentiation

CASETiFY offers customizable tech accessories with exclusive artist collaborations.

The company has a strong direct-to-consumer model via its e-commerce platform.

CASETiFY's philanthropic efforts enhance its brand image among socially conscious consumers.

Upsides

Growing demand for personalized tech accessories boosts CASETiFY's market potential.

Collaborations with popular franchises increase brand recognition and sales.

Expansion into travel accessories aligns with demand for personalized travel gear.

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