Senior Social Media Associate at CASETiFY

Seoul, Seoul, South Korea

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, Fashion, Design, MarketingIndustries

Requirements

2-4 years of dedicated, hands-on experience managing social media for a high-aesthetic DTC, fashion, or lifestyle brand
Bachelor's Degree in Marketing, Communications, PR, or related field
Social media obsessed, up-to-date with the latest social trends and best practices
Deep understanding of cultural niches and aesthetic trends relevant to the Gen Z and Millennial fashion and travel community
Proficiency in creating, editing, and optimizing short-form video content (Reels/TikTok)
Proficiency in Microsoft Office and Google Workspace
Proven ability to manage multiple priorities in a fast-paced environment
Self-motivated with the ability to work independently and as part of a team
Strong communication and interpersonal skills

Responsibilities

Lead the day-to-day execution and platform strategy across key global travel channels (Instagram & TikTok)
Own the social calendar, ensuring all posts align with the centralized marketing calendar
Manage and optimize the global travel channels' content calendar and posting schedule
Track and manage timelines with accurate and current launch schedules
Manage social media posting and work with the creative team on grid planning
Track, analyze, and report on key social performance metrics
Responsible for all platform-native copywriting
Act as the internal subject matter expert on emerging platform features and viral trends
Propose and execute quick-turn, trend-jacking content

Skills

Key technologies and capabilities for this role

InstagramTikTokSocial Media StrategyContent Calendar ManagementSocial Media AnalyticsCopywritingTrend AnalysisGrid PlanningPerformance MetricsEMVUGC

Questions & Answers

Common questions about this position

What experience is required for the Senior Social Media Associate role?

Candidates need 2-4 years of dedicated, hands-on experience managing social media for a high-aesthetic DTC, fashion, or lifestyle brand, along with proficiency in creating and editing short-form video content using tools like Canva, Adobe Express, or CapCut.

What education is needed for this position?

A Bachelor's Degree in Marketing, Communications, PR, or related field is required.

Is this role remote or office-based?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this Senior Social Media Associate role?

Strong candidates are social media obsessed, up to date with trends and best practices, have a deep understanding of Gen Z and Millennial fashion and travel communities, and excel in fast-paced environments as self-starters and team players.

CASETiFY

Stylish and protective tech accessories

About CASETiFY

CASETiFY specializes in stylish and protective tech accessories, including phone cases and AirPods cases, with a focus on customization and unique designs. The company collaborates with artists to create exclusive products, setting it apart from competitors in the consumer electronics accessories market. Sales are made directly to consumers through their e-commerce platform, and they offer a flexible return policy and warranties to enhance customer satisfaction. Additionally, CASETiFY supports mental health initiatives through philanthropic efforts, aiming to combine technology, art, and social responsibility.

Los Angeles, CaliforniaHeadquarters

2011Year Founded

SERIES_ACompany Stage

Consumer Software, Design, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

Paid Holidays

Risks

Intellectual property disputes may arise from frequent collaborations.

Expansion into travel faces competition from established luggage brands.

Reliance on social media marketing risks exposure to platform algorithm changes.

Differentiation

CASETiFY offers customizable tech accessories with exclusive artist collaborations.

The company has a strong direct-to-consumer model via its e-commerce platform.

CASETiFY's philanthropic efforts enhance its brand image among socially conscious consumers.

Upsides

Growing demand for personalized tech accessories boosts CASETiFY's market potential.

Collaborations with popular franchises increase brand recognition and sales.

Expansion into travel accessories aligns with demand for personalized travel gear.

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